Lifecycle Marketing Manager

Autodesk

2d • $117,000 - $209,330 • Hybrid

About The Position

Join the Lifecycle Marketing Team, a dynamic group within the Digital and Ecommerce (DEC) organization, spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates. Reporting to the Director, Lifecycle Marketing, this is an exciting opportunity for a data-driven marketer: you will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable strategies that deliver customer value and growth.

Requirements

• 5+ years of in-house marketing experience (preferably in B2B, SaaS company)
• Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagement
• Must be in your element reviewing and understanding complex multi-relational customer data sets. Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
• Experience delivering against SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
• Experience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc).
• Ownership mindset and ability to work independently against goals - can drive and own a project from inception to delivery across a large stakeholder group
• Strong communicator, both written and verbal, and able influencer who can succeed in a matrixed organization

Responsibilities

• Drive the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities
• Design, deliver, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by acting as strategic lead and project manager for cross-team experience deployments
• Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences
• Turn insights into market-facing activity and help us connect tactical activities with the business objectives and customer needs they support
• Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would enable us to drive the biggest impact on retention.
• Partner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their development
• Identify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholders
• Produce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
• Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
• Salary is one part of Autodesk’s competitive compensation package.
• For U.S.-based roles, we expect a starting base salary between $117,000 and $209,330.
• Offers are based on the candidate’s experience and geographic location, and may exceed this range.
• In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed