Lifecycle Marketing Manager

Yendo•San Francisco, CA

5d•Remote

About The Position

As the Lifecycle Marketing Manager at Yendo, you’ll be instrumental in developing and executing strategies that attract, nurture and convert our customers to cardholders. This is the first hire for this position at Yendo, so you will have the ability to make a significant impact to the business. Your focus will be on creating personalized experiences that drive user engagement, satisfaction, conversion, and, ultimately, loyalty. If you’re looking to build, get your hands dirty, move quickly, test and learn and have a meaningful impact on our customers and the business, this role is for you. You’ll have a high degree of autonomy and accountability to get things done.

Responsibilities

Design and implement comprehensive lifecycle marketing campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging.
Develop customer segmentation strategies to deliver targeted and relevant communications.
Collaborate with cross-functional teams, including Product, Design, Operations and Analytics, to align marketing strategies with overarching business goals
Monitor and analyze campaign performance, utilizing data-driven insights to optimize results and grow our customer base
Conduct A/B testing to continuously improve campaign effectiveness and customer experience.
Maintain a deep understanding of customer behavior and preferences to inform marketing strategies