Lifecycle Marketing Manager

Mirage•New York, NY

2d•Onsite

About The Position

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone. We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression. We’re looking for a Lifecycle Marketing Manager to support and execute against Captions’ end-to-end customer journey across our products. Our Lifecycle Marketing Manager will be hands-on building, launching, and optimizing campaigns across email, push, in-app, and SMS. You’ll work closely with cross functional teams to bring lifecycle strategy to life, owning day-to-day campaign execution and performance optimization. This is an ideal role for someone who thrives “in the tools,” enjoys building and iterating quickly, and wants to directly impact activation, conversion, retention, and winback, while incorporating modern AI tools and workflows to operate efficiently and continuously improve campaign performance.

Requirements

4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business
Strong hands-on experience building campaigns in Iterable (or similar platforms like Braze, Customer.io, etc.)
Proven ability to execute and optimize cross-channel lifecycle campaigns
Solid understanding of core subscription metrics (conversion, retention, churn, LTV) and how lifecycle impacts them
Detail-oriented with strong QA instincts and operational rigor
Analytical mindset with experience reading performance data and making data-driven optimizations
Comfortable working in a fast-paced, highly collaborative environment

Nice To Haves

Experience working on mobile-first products (iOS/Android)
Familiarity with analytics tools like Amplitude, Mixpanel, or similar
Exposure to experimentation frameworks and incrementality testing
Interest in AI tools for marketing workflows and content creation
Understanding of the creator economy or content creation tools

Responsibilities

Build, launch, and manage lifecycle campaigns across email, push notifications, in-app messaging, and SMS
Execute against lifecycle programs spanning onboarding, activation, conversion, retention, and winback
Own campaign setup and QA in Iterable, including journeys, segmentation, and personalization
Monitor campaign performance and continuously optimize based on data and insights
Run A/B tests to improve key subscription metrics such as trial conversion, churn, and reactivation
Partner with product, engineering, and data teams to ensure accurate targeting, tracking, and experimentation
Collaborate with creative to develop compelling messaging and iterate on copy and UX
Maintain campaign documentation, workflows, and operational best practices
Use AI tools to accelerate campaign production, copywriting, and testing workflows