Lifecycle Marketing Manager
About The Position
Dashlane is seeking a strategic and technically savvy Manager of Lifecycle Marketing to drive high-impact demand generation and lifecycle campaigns that accelerate pipeline, revenue, and customer growth, while helping evolve our growth engine for the next era of AI-enabled marketing. This role sits at the intersection of campaign strategy, execution, and performance optimization. With a strong focus on B2B acquisition, you’ll also design programs that guide users through the lifecycle journey from first touch through expansion and retention. Reporting to the Senior Manager of Lifecycle Marketing, you will own the strategy and execution of multi-channel lifecycle programs that drive measurable business impact. You’ll combine campaign expertise with technical fluency, leveraging AI, automation, and data-driven experimentation to continuously improve performance. This is a Manager-level individual contributor role on the Growth Marketing team.
Requirements
- 4–6 years of experience in lifecycle, growth, or demand generation marketing within B2B SaaS or tech.
- Proven success building and executing multi-touch campaigns that drive measurable pipeline and revenue impact.
- Hands-on experience with major marketing automation or CRM platforms (Marketo, Braze, HubSpot, Salesforce, Adobe, etc.), including segmentation and nurture program development.
- Strong grasp of marketing data, tagging frameworks, and funnel performance.
- A collaborative operator who thrives in cross-functional environments and takes ownership from strategy through execution.
Responsibilities
- Develop integrated lifecycle strategies that drive B2B pipeline growth, customer engagement, expansion, and retention. Own campaign roadmaps aligned to quarterly revenue and pipeline goals.
- Own end-to-end campaign execution across CRM channels (email, chatbot, in-app, etc…). Develop AI-enhanced messaging, build programs within our CRM platforms, oversee QA and launch, and drive ongoing optimization.
- Own campaign tagging, measurement, and cross-system reporting to ensure clear attribution and visibility into pipeline contribution, conversion performance, and revenue impact.
- Leverage AI across campaign strategy and execution, optimizing prompt frameworks, building rulesets that guide automated responses, and helping evaluate and implement new AI-powered tools. Continuously experiment with emerging capabilities to improve personalization, scalability, and overall campaign effectiveness.
- Partner closely with Revenue Operations, Demand Generation, Analytics, Product Marketing, Creative, Sales, and Legal to align strategy, execution, and performance goals. Influence stakeholders through data-driven insights, clarity, and strong communication.
Benefits
- Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
- Mental health services through Spring Health and well-being days
- Mentorship program - select your mentor from our internal pool and continue your learning path!
- Comprehensive health coverage, including dependents
- Unlimited PTO
- Betterment 401(k) retirement plan
- Paid holidays and sick leave
- Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
- Weekly lunch in the office and monthly happy hour
- Team buildings & seasonal social events and many more
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
