Marketing Lifecycle Manager
About The Position
ThompsonGas is the nation’s fastest growing propane retailer, seeking innovative thinkers to make an impact and drive change. The Marketing Lifecycle Manager is responsible for driving measurable business outcomes through digital email marketing and lifecycle automation. This role owns the strategy, execution, and performance of customer communications, with clear accountability for conversion, retention, and digital adoption KPIs. The manager will lead campaign design, build lifecycle journeys, and deliver measurable results by influencing key customer behaviors and outcomes across the propane lifecycle. This position leads innovation in email marketing by testing, scaling, and optimizing lifecycle campaigns that influence customer behavior across the propane lifecycle. Success in this role is defined by the ability to translate campaigns into quantifiable business results.
Requirements
- 5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau
Responsibilities
- Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting
- Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
- Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting
- Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
- Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
- Analyze campaign performance and translate insights into actionable improvements and revenue impact
- Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
- Manage and develop team members, ensuring strong execution, accountability, and performance visibility
Benefits
- Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
- Disability and life insurance
- Paid time off that increases with tenure
- Daily Pay Option that offers great flexibility and financial control
- Employee training programs with career development/advancement opportunities
- Employee recognition program
- Quarterly bonus potential
- Paid maternity and parental leave benefits
- Tuition reimbursement program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
