Manager, Lifecycle Marketing

Galderma

22h•Hybrid

About The Position

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. The Manager, Lifecycle Marketing, is responsible for developing and optimizing consumer engagement across all owned channels including email, SMS, and mobile app. This role focuses on delivering personalized, data-driven communications that enhance customer value, accelerate conversion, and strengthen long-term loyalty among Galderma’s portfolio of aesthetic brands and Galderma’s loyalty program ASPIRE. This role is insights-driven, creative, highly collaborative with a strong understanding of using owned channels to scale meaningful customer relationships.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
6+ years of experience in CRM, lifecycle, or owned-channel marketing in a data-driven environment.
Experience with email/SMS platforms, customer data platforms, and marketing automation tools.
Strong analytical skills with ability to translate data into actionable insights.
Proven experience executing testing strategies and measuring campaign performance.
Strong project management and cross-functional collaboration skills.

Nice To Haves

Experience in consumer, aesthetics, healthcare, or regulated industries.
Experience managing agency or vendor relationships.
Familiarity with loyalty programs or direct-to-consumer marketing.

Responsibilities

Develop and execute owned-channel marketing campaigns: Plan and deliver email, SMS, and mobile app campaigns from brief through deployment and reporting to drive acquisition, engagement, retention and conversion.
Manage lifecycle marketing programs: Design and optimize customer journeys (welcome, onboarding, post-purchase, win-back, cross-sell, and loyalty) to improve retention and lifetime value.
Drive segmentation and personalization strategies: Leverage customer data and behavioral insights to create targeted communications that improve relevance and campaign performance.
Monitor and analyze campaign performance: Track KPIs, evaluate results, manage costs, and deliver actionable insights and recommendations to improve engagement, conversion, and ROI.
Partner cross-functionally to support marketing initiatives: Collaborate with Brand, Digital, and Loyalty teams to align messaging and support product launches, paid media campaigns, brand promotions, and seasonal campaigns.
Oversee agency partners and vendors: Manage external partners to deliver high-quality campaign execution, ensuring timelines, budgets, and performance expectations are met.
Manage owned-channel roadmap and execution priorities: Support planning and prioritization of initiatives, ensuring alignment with business objectives and resource availability.
Ensure compliance and brand consistency: Review communications to ensure adherence to brand standards, legal requirements, and regulatory guidelines.
Support testing and optimization efforts and channel innovation: Execute A/B testing and experimentation strategies to continuously improve campaign effectiveness. Work with team as needed to support roadmap planning for new platforms or technologies.
Consumer insights: Serve as an expert on campaign consumer insights and behaviors.