CRM Marketing Manager
Zocdoc•New York, NY
•$135,000 - $165,000•Hybrid
About The Position
Zocdoc's mission is to give power to the patient by making it easy to find and book in-person or virtual care. As a CRM Marketing Manager, you will play a meaningful role in creating engaging campaigns that drive patient engagement, revenue, and loyalty through CRM channels. This role is ideal for someone passionate about technology, improving patient lives, and using data for strategic planning and hands-on execution in a fast-paced environment.
Requirements
- 7+ years of work experience in a highly analytical CRM role.
- Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives.
- Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
- Deep Braze knowledge; adept at HTML.
- Incredible attention to detail, especially when it comes to campaign QA.
- Strong written and verbal communication skills.
- Ability to quickly build relationships and influence behavior with other teams across the company.
- Ability to manage multiple projects and priorities at once in an ever-changing environment.
- Ability to push through barriers to get things done with a sense of urgency.
Nice To Haves
- SQL and Looker experience.
Responsibilities
- Owning the end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment, and analysis.
- Developing, planning, executing, and optimizing CRM campaigns using email, SMS, push notifications, and in-app messages to meet business goals through rigorous A/B or multivariate testing.
- Brainstorming new campaign ideas and collaborating with cross-functional teams (Engineering, Product Marketing, Product, Analytics, Design, Brand) to execute marketing campaigns and support initiatives.
- Monitoring deliverability and maintaining email health metrics to determine optimal communication frequency and format.
- Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings, ensuring send triggers and messages function correctly.
- Driving engagement booking targets.
Benefits
- Flexible, hybrid work environment
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
