Growth Marketing Manager
About The Position
7shifts is a scheduling and payroll platform designed to help restaurant teams thrive, serving over 55,000 restaurants with an easy-to-use app and industry-specific solutions that save time, reduce errors, and manage costs. The company's mission is to simplify team management and improve performance for restaurants, aiming to create a thriving industry through connected and engaged teams. As the Growth Marketing Manager, you will be responsible for owning the acquisition channels that generate pipeline for both the sales team and the self-serve funnel. This includes end-to-end management of channels like Google Ads, LinkedIn, webinars, direct mail, and website conversion, with full ownership of budget, targeting, creative, and performance. Reporting to the Chief Marketing Officer, this role emphasizes leveraging AI to enhance speed and precision, building automated workflows, optimizing campaigns in real-time, and developing logic that adapts to data signals.
Requirements
- 4-7 years in growth or performance marketing, with direct ownership of paid channels (Google Ads required, LinkedIn Ads preferred)
- Hands-on CRO experience - you’ve run A/B tests, redesigned landing pages, and can work in a CMS without relying on engineering
- Comfort writing code or building automations to solve your own problems (e.g., Python scripts, Zapier workflows, or using LLMs to streamline execution)
- Strong analytical instincts. You’re fluent in dashboards, understand statistical significance, and connect marketing activity to revenue outcomes
- Experience in B2B SaaS. You understand trials, demos, sales-assisted vs. self-serve funnels, and how marketing hands off to sales
- Strong communicator who can clearly articulate performance, insights, and next steps
Nice To Haves
- LinkedIn Ads preferred
Responsibilities
- Own paid acquisition end-to-end across Google Ads, LinkedIn Ads, and emerging channels. Manage budget allocation, keyword strategy, audience targeting, bid optimization, and reporting. You’re accountable for CAC, pipeline contribution, and ROAS.
- Drive website conversion rate optimization - Run experiments on landing pages, CTAs, forms, and page speed. Use data to identify drop-off points and ship improvements - not just recommendations.
- Test, build, and scale new channels - Experiment with new channels such as webinars, direct mail, and other channels to prove ROAS and scale.
- Build AI-assisted workflows – Automate the repetitive parts of your job to move faster. For example: flagging wasted spend from search term clusters, monitoring rankings, and drafting copy updates, or triggering personalized outreach based on product signals.
- Collaborate across GTM – Work closely with Partner Marketing on messaging and positioning, Sales on lead quality feedback, and the GTM Data team on ICP scoring and segmentation.
Benefits
- Opportunities to learn and grow
- Support and empowerment to own your growth and impact a product shaping the future of the restaurant industry
- Meaningful and challenging work in a fast-moving, complex industry
- Inclusive team culture recognized among the best workplaces in North America
- Equity (share in the success as a Series C, VC-backed SaaS company)
- Health and dental benefits
- Lifestyle spending accounts
- Flexible parental leave program
- Flexible vacation policy
- Hybrid work environment with offices in Saskatoon and Toronto
- '90 Day Shift’ program (work from almost anywhere)
- Latest Apple tech
- Home office setup
- 7shifts swag
- Professional growth (coaching, feedback, development planning, and opportunities to grow from within)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
