Growth Marketing Manager

Spire•Boulder, CO

18h•Hybrid

About The Position

As a core member of Spire’s Growth Marketing and Go-To-Market team, the Growth Marketing Manager is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets. This role is a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. The manager works at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent. This role is execution-focused and impact-driven, owning day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled.

Requirements

Hands-on Marketing Activation professional with a strong execution mindset and a bias for action
3–6+ years of B2B marketing experience, ideally in technology, data, or SaaS environments
Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs
Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution
Experience with lead scoring frameworks and nurture program design
Strong project management skills with close attention to detail, timelines, and delivery quality
Data-driven, pragmatic, and focused on measurable business outcomes
Experience partnering closely with Sales, SDRs, and Growth or Demand Generation teams
Comfortable managing agencies and collaborating with cross-functional stakeholders across the business
Hands-on experience with marketing automation and CRM tools such as HubSpot or Marketo
Good understanding of SaaS and/or DaaS business models, including subscription and usage-based metric
Able to thrive in a fast-paced, international environment
Fluent in English
Located in Boulder, US

Nice To Haves

additional languages are a plus

Responsibilities

Plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs.
Execute integrated campaigns across digital, content, events, and field activations e.g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign).
Support product, solution, and partner launches with coordinated GTM execution.
Translate campaign briefs and messaging frameworks into executable activation plans.
Manage timelines, assets, and stakeholders to ensure on-time, high-quality delivery.
Work closely with Sales, SDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution.
Align campaign goals with Sales priorities and target accounts.
Support MQL to SQL flow with clear handover logic and activation timing.
Enable Sales with campaign assets, messaging, and launch toolkits.
Collect sales feedback to optimize future activations.
Coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines.
Monitor campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution.
Analyze performance data to identify optimization opportunities.
Report results and learnings to Growth Marketing and GTM stakeholders.
Apply insights to improve future GTM motions and activation frameworks.
Track campaign performance and continuously improve results.
Contribute to standardized campaign planning and launch processes.
Maintain activation calendars, timelines, and documentation.
Support cross-functional GTM planning cycles and QBRs.
Ensure compliance with internal processes and regional requirements.