Growth Marketing Manager

Briggs Automotive Group•Manhattan, KS

1d•$60,000 - $70,000•Hybrid

About The Position

Briggs Auto Group is seeking a Digital Marketing & Events Coordinator to manage their digital presence, advance marketing projects, and represent their brand at events across three markets. This role involves working with 7 dealerships and 13 automotive brands. The position is hands-on and offers variety, ownership, and growth opportunities within an expanding in-house marketing department. The coordinator will collaborate with the Marketing Director and the CRM & Lead Operations team.

Requirements

3–5 years of experience in digital marketing, social media management, or a related field.
Demonstrated project management skills with the ability to juggle multiple initiatives and deadlines simultaneously.
Experience planning and executing events, from logistics to promotion to day-of coordination.
Strong writing skills and a creative eye for visual content across digital platforms.
Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
Comfortable with video production and editing using tools such as CapCut or comparable software.
Familiarity with social media management platforms such as Meta Business Suite, Hootsuite, or similar tools.
Organized, detail-oriented, and self-motivated with strong follow-through.
Comfortable working across multiple brands and locations simultaneously.

Nice To Haves

Automotive experience is a plus, but not required.

Responsibilities

Create and publish daily content across Facebook, Instagram, TikTok, and other platforms for all Briggs locations.
Produce short-form video content, including vehicle walkarounds, promotions, customer stories, and behind-the-scenes dealership moments.
Design graphics and visual assets using Canva, Adobe Creative Suite, or similar tools.
Edit video content using CapCut or comparable mobile and desktop editing software.
Respond to comments, messages, and reviews across all social channels in a timely and professional manner.
Maintain and manage all digital brand profiles, including Google Business Profile, Facebook Pages, and other online listings.
Monitor performance metrics and adjust content strategy based on results.
Support paid social media advertising campaigns.
Write and update website content for landing pages and promotional copy.
Draft email marketing content for campaigns, promotions, and customer communications.
Contribute to blog posts and long-form content to support online visibility and SEO.
Maintain brand consistency across all channels and locations.
Serve as the internal coordinator for marketing projects, ensuring timelines, tasks, and deliverables are on track across all dealerships.
Manage and maintain the marketing calendar, including campaigns, promotions, seasonal pushes, and content schedules.
Coordinate with vendors, photographers, printers, and media partners to ensure projects are executed on time and on budget.
Track project status and proactively communicate updates and any issues to the Marketing Director.
Develop and maintain organized systems for digital assets, files, and project documentation.
Support the rollout of new campaigns and initiatives across multiple locations, ensuring consistency and timely execution.
Plan, coordinate, and execute dealership events, including sales events, community sponsorships, grand openings, and seasonal promotions.
Manage event logistics, including venue coordination, vendor relationships, staffing needs, promotional materials, and day-of execution.
Develop and execute pre-event and post-event marketing across social media, email, and digital channels.
Build relationships with community organizations, local media, and event partners.
Capture content at events, including photos and video, for use across social media and digital channels.
Track event performance and provide post-event recaps, including attendance, engagement, and ROI.