Growth Marketing Manager

True Rx Health Strategists•Washington, IN

1d•Hybrid

About The Position

Join True Rx Health Strategists as a Growth Marketing Manager! Are you a strategic marketer who knows how to turn ideas into momentum, campaigns into pipeline, and marketing into measurable growth? True Rx Health Strategists is looking for a driven, creative, and data-savvy Growth Marketing Manager to help fuel our next stage of growth. In this high-impact role, you will lead integrated marketing initiatives designed to expand market presence, generate demand, and support revenue growth. You’ll work at the intersection of marketing and sales, building campaigns, strengthening enablement efforts, optimizing funnel performance, and helping position True Rx as a differentiated leader in the market. 100% remote with in-office requirements as needed for training and meetings.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field
5+ years of experience in marketing roles, with a proven track record of success in leadership or high-impact strategic positions
Strong experience with HubSpot, marketing automation, and data management
Solid understanding of standard marketing metrics and KPIs
Ability to think strategically while also executing effectively across short-term and long-term initiatives
Excellent written and verbal communication skills, with the ability to simplify and communicate complex ideas clearly
Strong problem-solving skills and a proactive, opportunity-focused mindset
Experience leveraging AI tools to improve marketing efficiency, along with the curiosity and self-motivation to keep up with evolving technologies

Responsibilities

Develop and implement growth marketing plans that align with organizational goals and revenue objectives.
Translate strategic priorities into actionable initiatives that drive awareness, engagement, pipeline, and conversion.
Own the end-to-end development of multi-channel marketing campaigns—from concept and messaging to launch, measurement, and optimization.
Ensure all initiatives are data-driven, on-brand, and designed to move prospects through the funnel.
Design and execute scalable demand generation programs that generate qualified pipeline and support long-term growth.
This includes digital campaigns, content marketing, marketing automation, account-based marketing initiatives, events, and strategic partnerships.
Partner closely with sales leadership to create messaging, tools, and assets that support prospecting, deal progression, and close.
Develop materials such as pitch decks, battle cards, case studies, and tailored value propositions that align with buyer needs.
Lead the creation of finalist presentations and executive-level pitches that clearly communicate the value of True Rx solutions.
Translate complex ideas into compelling, differentiated narratives that resonate with prospects and decision-makers.
Collaborate with the Business Development team to maximize conferences and industry events as opportunities for brand visibility, relationship building, demand generation, and client retention.
Use marketing data, testing, and performance insights to refine strategies, improve funnel efficiency, and uncover new opportunities for growth.
Monitor KPIs and continuously seek ways to enhance ROI and overall marketing effectiveness.