Growth Marketing Manager

WonderFold•Irwindale, CA

2d•$105,000 - $115,000•Onsite

About The Position

The Growth Marketing Manager will own DTC growth and assist with new customer acquisition, retention, CRO, and revenue-driving initiatives across paid media, lifecycle marketing, affiliate, influencer, PR amplification, and new channel experimentation. This role requires a strong understanding of performance marketing, attribution, ecommerce conversion strategy, and growth scalability. This is not a brand-awareness-only role. Success in this position will be measured by profitable growth, customer acquisition efficiency, conversion improvements, and overall revenue contribution to the business.

Requirements

5+ years of experience in growth marketing, performance marketing, acquisition marketing, or digital marketing roles within a DTC/e-commerce brand
Proven experience scaling paid media budgets while maintaining profitability and efficiency targets
Strong understanding of attribution, incrementality, media buying, conversion optimization, and ecommerce growth strategy
Hands-on experience with: Meta Ads, Google Ads, Shopify, GA4, Klaviyo and/or Attentive, Landing page optimization and testing tools
Strong analytical, financial, and forecasting capabilities
Advanced Excel/Google Sheets skills
Experience managing agencies, freelancers, and external marketing partners
Strong communication, organization, and project management skills
Ability to operate with urgency in a fast-paced, high-growth environment

Nice To Haves

Experience within juvenile products, lifestyle, family, consumer goods, or premium DTC brands preferred
Experience with Amazon marketing and marketplace strategy
Familiarity with attribution and analytics platforms such as Triple Whale, Northbeam, or Hyros
Experience working in founder-led or rapidly scaling businesses

Responsibilities

Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to paid media, affiliates, creator partnerships, email/SMS, PR amplification initiatives, and emerging acquisition channels
Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth
Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, contribution profitability, and overall business impact
Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives
Partner closely with Ecommerce to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements
Partner with the Ecommerce team on conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, and customer behavior insights
Collaborate cross-functionally with creative, ecommerce, sales, operations, and finance teams to ensure marketing strategies align with inventory, promotions, profitability goals, and company priorities
Provide performance feedback and testing direction to creative teams to improve ad efficiency, engagement, and conversion performance
Build and maintain weekly/monthly growth reporting dashboards with actionable insights, forecasts, and strategic recommendations
Forecast revenue performance, media efficiency trends, promotional impact, and acquisition scalability opportunities
Own and report on key growth KPIs including but not limited to: CAC (Customer Acquisition Cost), MER (Marketing Efficiency Ratio), ROAS, Conversion Rate (CVR), Contribution Margin, New Customer Revenue, Paid Media Revenue, AOV, LTV
Build a culture of rapid testing, optimization, accountability, and data-driven decision making across the growth marketing function