Growth Marketing Manager

Colorado Home ServicesLakewood, CO
$65,000 - $75,000Hybrid

About The Position

Colorado Home Services is seeking a tech-fluid, highly methodical Growth Marketing Manager with 3-5 years of real-world experience in a robust, multi-channel environment. This role is not for a social media manager but for an operator who understands the homeowner mindset and can build trust through methodical, trust-building campaigns across digital, print, and community events. The Growth Marketing Manager will be the central nervous system of the company's marketing efforts, owning a diverse portfolio including Google/FB/IG ads, digital billboards, radio buys, community events, print mailers, field brochures, and baseline SEO. While there are no direct reports initially, the role requires owning the overarching strategy, meticulous data tracking, and the ability to manage third-party freelancers when needed.

Requirements

  • 3-5 years of real-world marketing experience managing complex, multi-channel campaigns.
  • Comfortable talking to electricians and plumbers to understand the value of services.
  • Ability to dive deep into new software and understand system backends.
  • Multichannel marketing experience: 3 years (Required)

Nice To Haves

  • ServiceTitan experience is a massive bonus.
  • Wix experience is a massive bonus.
  • Google Ads Certification (Preferred)

Responsibilities

  • Oversee dynamic phone number insertion (DNI) and automated tracking systems within ServiceTitan to ensure accurate lead mapping and attribution.
  • Build, monitor, and optimize long-term email and SMS rehash campaigns using ServiceTitan Marketing Pro.
  • Deploy targeted digital blasts, flyers, or mailers to fill schedule gaps for various business units.
  • Design and provide field technicians with printed brochures and one-pagers explaining membership value.
  • Manage the structured, long-term handoff of SEO strategy and backend knowledge from an external consultant to effectively manage the Wix website and localized SEO.
  • Plan, coordinate, and execute local community events to elevate brand presence and build relationships.

Benefits

  • Comprehensive Healthcare, Vision, and Dental insurance
  • Supplemental insurance options
  • Paid PTO and Sick Time
  • 401(k)
  • 401(k) matching
  • Employee discount
  • Referral program
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