Growth Marketing Manager

Orbital•New York City, NY

45d

About The Position

Orbital Copilot is the AI assistant built exclusively for commercial real estate law. Developed with former practicing real estate lawyers, it accelerates complex due diligence by up to 70% while delivering legal-grade precision. We’ve just raised a $60m Series B to accelerate our UK/US expansion. We're trusted by leading firms like Goodwin and BCLP to remove the busywork so legal teams can focus on what they do best: applying sharp legal judgment, delivering standout client service, and getting deals over the line faster. Working at Orbital means joining a team that's reimagining how real estate transactions get done - moving fast, working collaboratively, and giving people the ownership to make a real impact from day one.

Requirements

Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.
A hands-on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics.
You’re comfortable building, launching, and improving campaigns yourself.
Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.
Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow-up, with a practical understanding of how marketing activity turns into account engagement and pipeline.
A high bar for quality, especially in written and landing-page copy and in the customer-facing experiences you ship.
Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.
A growth mindset and genuine curiosity about our customers and the market we serve.

Nice To Haves

Experience marketing to legal, professional services or real estate audiences.
Familiarity with emerging AI/answer-engine optimization.
Experience standing up lifecycle programs from an early stage rather than inheriting a mature stack.

Responsibilities

Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.
Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.
Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.
Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.
Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.
Run a constant test-and-learn program across your channels, with the autonomy to experiment and the data to prove what works.
Partner with Sales to improve MQL-to-meeting and account conversion rates, including handoff quality, follow-up visibility, conversion dashboards, and feedback loops on lead and account quality.
Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net-new and influenced pipeline, partnering with RevOps on attribution.