Growth Marketing Manager

Firefly•New York, NY

1d•Onsite

About The Position

Firefly is building a new standard for safety and security by integrating hardware, software, and AI into a connected system. This system helps teams understand situations and coordinate responses, serving K-12 schools, universities, healthcare organizations, and enterprises. Founded by experienced leaders from Verada and Apple, Firefly aims to fundamentally rethink safety technology.

Requirements

5+ years in B2B growth, demand generation, or performance marketing.
At least 3 years of direct experience managing paid media budgets.
Deep hands-on experience with Google Ads and LinkedIn Campaign Manager.
Ability to quickly learn and evaluate additional marketing channels.
Proven track record of generating qualified pipeline, not just impressions, clicks, or MQLs.
Strong analytical instincts and experience with conversion tracking, attribution, dashboards, and funnel analysis.
Experience developing and executing in-person marketing programs alongside a sales team.
Ability to conceptualize ideas, gain buy-in, and drive them through execution.
Strong project management skills with the ability to manage multiple workstreams simultaneously.
An eye for design and a high standard for creative quality.
Comfort operating without a predefined playbook and a curiosity to help build one.
Willingness to move between analytical work and hands-on execution.
A bias towards shipping, learning, and improving.
Comfort using AI in daily workflows for research, idea generation, creative iteration, performance analysis, and productivity.

Nice To Haves

Experience marketing to K-12, higher education, healthcare, or public-sector buyers.
Experience in safety, security, hardware, vertical SaaS, or another complex B2B category.
Familiarity with Attio or another modern CRM.
Working knowledge of tools like Contentful, Figma, Customer.io.
Experience with ABM or named-account programs.

Responsibilities

Build the paid acquisition engine, owning channels like Google Search, LinkedIn, YouTube, Meta, and X.
Manage budgets, bidding, audiences, and targeting across K-12, higher education, healthcare, and enterprise sectors.
Develop and manage a continuous testing program for creative, messaging, audiences, formats, landing pages, and offers.
Partner with design and video resources to develop creative assets and write briefs and copy for campaigns.
Own conversion tracking, UTMs, and attribution, connecting spend to meetings, opportunities, and pipeline.
Report regularly on performance metrics such as CAC, cost per meeting, pipeline, and channel efficiency, and provide investment recommendations.
Build systems, reporting, and operating cadences to scale paid acquisition.
Identify and test new programs with sales to create or accelerate pipeline, including executive dinners, roundtables, regional briefings, and partnerships.
Own field marketing experiments end-to-end, from concept and audience development to execution, follow-up, and measurement.
Shape and execute Firefly's trade show presence, including booth experience, meetings, collateral, and lead capture.
Ensure clear sales follow-up for all programs and measure their impact on pipeline generation.
Continuously explore new channels, formats, and ideas for testing.
Support the execution of launches, campaigns, content programs, events, and photo/video shoots.
Coordinate creative partners, timelines, assets, and deliverables to ensure project progression.
Write and edit campaign copy, emails, social posts, event communications, and other marketing content.
Repurpose customer stories, guides, video, research, and other assets across various channels and formats.
Support organic social media and other brand and content initiatives as needed.
Collaborate across brand, product marketing, sales, creative, web, and PR teams to bring ideas to market.
Contribute to other marketing projects as priorities shift, given the small team environment.