Growth & Marketing Manager

Benjamin Franklin Plumbing of Grand Rapids, MI • Grand Rapids, MI

3d • $65,000 - $85,000

About The Position

This role is for someone who wants to build, create, experiment, and grow a brand that is becoming one of West Michigan’s premier plumbing companies. The company is Benjamin Franklin Plumbing, which has experienced rapid growth and is expanding throughout West Michigan. They are building a company where great ideas are encouraged, creativity is rewarded, and every employee has the opportunity to make a meaningful impact. This position offers freedom, ownership, and the chance to see ideas come to life.

Requirements

• Thinks creatively and solves problems.
• Loves data as much as creativity.
• Is curious about AI and emerging marketing technology.
• Enjoys learning and improving every week.
• Can manage multiple projects without losing attention to detail.
• Takes ownership instead of waiting for direction.
• Wants to build a long-term career, not just hold another marketing job.
• Believes marketing should produce measurable business results.

Nice To Haves

• Google Business Profile
• Google Local Services Ads
• Google Ads
• SEO
• AI-driven search optimization
• Website management
• WordPress or similar CMS
• Social media management
• Email marketing platforms
• Analytics and reporting tools
• Graphic design platforms (Canva or Adobe)
• CRM or ServiceTitan experience is a plus

Responsibilities

• Developing and executing the entire marketing strategy
• Google Business Profile optimization
• Online review strategy and reputation management
• Google Local Services Ads (LSAs)
• Pay-Per-Click campaign management and vendor oversight
• Search Engine Optimization (SEO)
• AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms)
• Website management and ongoing improvements
• Social media strategy and content creation
• Email marketing campaigns
• Community outreach and local events
• Referral and customer loyalty programs
• Property manager and commercial partner communications
• Marketing analytics and reporting
• Brand consistency across all customer touchpoints

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• 401(k) matching
• Bonus based on performance
• 401K + Employer Match
• Medical, Dental, Vision and Life Insurance
• Emergency savings account + Employer match
• Gym membership
• Paid time Off
• Paid holidays
• Operate own vehicle
• iPad & uniforms with laundry service
• Advancement opportunities
• Parties and Family Events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed