Growth Marketing Manager

Fleetio

1d • Remote

About The Position

Fleetio is seeking a modern growth marketer with expertise in performance marketing, strategic thinking, experimentation, and operational rigor. The ideal candidate will know how to scale pipeline through paid search, paid social, and SEO, while balancing efficiency, attribution, and long-term growth. This role requires comfort with managing ad platforms, leading agency relationships, evaluating strategy, and driving accountability. The Growth Marketing Manager will understand how growth marketing integrates into the broader revenue engine, from campaign strategy and lead flow to conversion optimization and lifecycle impact. This position will drive the evolution of Fleetio's paid and organic acquisition engine, partnering closely with SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth.

Requirements

• 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing.
• Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets.
• Strong understanding of SEO strategy, organic growth, and search intent optimization.
• Proven experience managing and holding external agencies accountable across paid media and/or SEO programs.
• Ability to balance strategic oversight with hands-on channel knowledge and performance analysis.
• Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches.
• Strong analytical mindset with experience using data to drive optimization and investment decisions.
• Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts.
• Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps.
• Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs.

Responsibilities

• Own and scale paid acquisition programs, including paid search and paid social strategy across platforms like Google Ads, LinkedIn, Meta, and YouTube.
• Partner with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure execution against pipeline goals.
• Drive efficient pipeline growth by balancing CAC, conversion rates, lead quality, and revenue impact.
• Manage and optimize six-figure monthly media investments with a focus on forecasting, efficiency, and scalability.
• Build and maintain scalable evergreen campaign structures while testing new audiences, messaging, and creative approaches.
• Drive SEO and organic growth initiatives by partnering with Fleetio’s SEO agency and internal content teams.
• Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities.
• Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution.
• Leverage search insights and competitive research to inform broader campaign and content strategies.
• Lead integrated growth campaigns by partnering cross-functionally to support launches across paid, organic, content, events, and outbound motions.
• Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies.
• Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives.
• Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed