Growth Marketing Manager

Great Gray • Boston, MA

1d • Hybrid

About The Position

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us. Great Gray is looking to add a Growth Marketing Manager to own top-of-funnel pipeline generation and marketing performance. This is a hands-on, high-impact role for someone who lives at the intersection of strategy and execution — equally comfortable building a demand gen campaign as they are digging into analytics to understand what’s actually working. You will be the engine behind our outbound and inbound marketing motion, leveraging modern tooling — including Clay, AI-assisted workflows, and marketing automation — to drive qualified pipeline at scale. Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (“CITs”), with over $315 billion in CIT assets under management, across more than 940 funds. We proudly work with more than 80 subadvisors, including leading firms such as AllianceBernstein, American Funds, BlackRock, Franklin Templeton, MetLife, Neuberger Berman, PGIM, PIMCO and Raymond James. CITs are more than just an investment vehicle. They represent a forward-thinking approach to retirement planning. These tax-exempt, pooled investment vehicles are offered to employer-sponsored retirement plans, like 401(k)s. CITs are comparable to mutual funds, but, because they are tailored for the institutional retirement market, they can offer distinct advantages, including efficient administration and cost-effectiveness. CITs have a history dating back over 90 years; but they have gained favor over the past decade, driven by innovations, and Great Gray has been at the forefront. Great Gray has consistently delivered year-over-year growth at an above market rate and is investing in the continued development of its core CIT business as well as complementary administrative services and technology solutions for the retirement market. Madison Dearborn Partners (“MDP”) purchased Great Gray from Wilmington Trust in April 2023. As a result, Great Gray is an independent company owned by funds affiliated with MDP. MDP is a leading private equity investment firm based in Chicago. Since MDP's formation in 1992, the firm has raised aggregate capital of over $37 billion and has completed over 160 platform investments across nine flagship funds. MDP invests across five dedicated industry verticals, including financial services, healthcare, technology and government services.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 4-6 years of experience in growth marketing, demand generation, or digital marketing in a B2B environment
• Hands-on experience with Clay or similar data enrichment/outbound automation platforms
• Proficiency with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent)
• Strong command of marketing analytics — you know how to build a dashboard, interpret the data, and turn it into a decision
• Experience running email automation programs, including segmentation, A/B testing, deliverability optimization, and performance reporting
• Familiarity with paid digital advertising across Google Ads, LinkedIn, and display platforms
• Comfort working with AI-assisted marketing tools and a willingness to build workflows that use them effectively
• Highly organized, self-directed, and able to manage multiple projects in a fast-moving environment
• Your standards reflect our values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration

Nice To Haves

• Experience in fintech, payments, financial services, or B2B SaaS is a strong plus

Responsibilities

• Own top-of-funnel demand generation — build, launch, and optimize campaigns across email, paid, and digital channels that drive qualified pipeline
• Build and manage data-driven outbound sequences using Clay and email automation tools; leverage AI-assisted enrichment and personalization at scale
• Develop and execute multi-channel digital marketing campaigns across email, paid media, LinkedIn, and display advertising using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
• Own marketing analytics end-to-end: track, report, and optimize across pipeline metrics, conversion rates, CAC, and campaign ROI
• Build and maintain marketing automation workflows and lead nurturing programs that accelerate prospects through the funnel
• Partner closely with sales and revenue operations to ensure tight lead handoff, pipeline alignment, and feedback loops
• Manage and grow the marketing database — segmentation, list hygiene, and compliance with CAN-SPAM and applicable regulations
• Contribute to SEO/SEM strategy and coordinate with external agencies or vendors as needed
• Stay current on growth marketing tools, tactics, and trends — bring new ideas to the table and test them quickly
• Complete other related duties as assigned

Benefits

• Be an integral part of a high-growth organization!
• Competitive compensation package
• Group medical, dental and vision insurance
• Employer-paid life and disability insurance
• Annual well-being stipend
• Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees