Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing

Superior Executive Legal Recruiting • Burbank, CA

2d

About The Position

Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. This role involves owning the full funnel—from acquisition to intake to signed clients—with a focus on ROI, growth, and operational efficiency. The target background for this role includes experience in healthcare, insurance, financial services, education, or similar high-volume DTC sectors.

Requirements

• 8+ years in DTC/performance marketing with proven revenue impact (not just CPL optimization)
• Hands-on paid media experience building and managing campaigns directly
• Experience in high-volume, complex funnel environments with strong testing and optimization rigor
• Familiarity with multi-channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems
• Proven leadership experience building and scaling high-performing teams
• Must have personal, hands-on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta
• Deep subject matter expertise in campaign builds, optimizations, and creative strategy at a high level with six-figure budgets

Responsibilities

• Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend
• Drive full-funnel performance across landing pages, intake, and call center conversion
• Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution
• Improve speed-to-lead and conversion rates in partnership with intake and operations
• Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees