Vp Jobs

About The Position

Requirements

• 8+ years in brand/communications strategy at a health agency or consultancy, with substantial experience in healthcare (e.g., retail health, pharmacy, payer and benefits, care delivery, or consumer health); adjacent wellness experience is a plus
• Partnering cross-functionally with creative, analytics, and client leadership
• Ability to follow our hybrid work policy
• Bachelor's degree or equivalent experience

Nice To Haves

• Thorough understanding of consumer and patient audiences (HCP a plus) and media (including health and lifestyle publications), and comfort working within regulated categories and claims substantiation
• Demonstrated ability to utilize syndicated tools and research, social/digital analytics, and competitive intelligence tools to mine for insight and inspire project and creative briefs
• Excellent presentation and facilitation skills with senior stakeholders, with the ability to argue a point-of-view coherently and concisely without seeming dogmatic or inflexible
• Comfortable in a fast-paced agile environment, with the moxy and compelling rationale to support their insights and strategies alongside a team of smart and inquisitive team members and clients
• A self-starter who is comfortable solving problems independently and providing a point of view with little guidance or oversight
• Breadth across adjacent consumer health and wellness categories (e.g., OTC, nutrition & supplements, personal care, fitness, mental wellbeing) that complements a healthcare foundation
• Corporate reputation and communications experience a plus — brand purpose, executive positioning, issues/crisis, and building trust with stakeholders beyond the consumer
• A track record of organically finding new strategic creative opportunities that lead to business with existing clients
• Comfort orchestrating earned-centric ideas that travel across social, digital, influencer, experiential, and paid amplification
• Proven record leading multi-market programs and pitches; exceptional written storytelling
• Strong familiarity with common digital and social platforms and how to efficiently leverage these channels to deliver compelling communications
• Innate curiosity about what makes people act and think the way they do; able to find meaningful insights and craft powerful narratives to deliver that story

Responsibilities

• Lead end-to-end strategy for priority healthcare clients, including opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans (earned-centric with smart paid and owned pull-through)
• Design & synthesize research (primary + secondary) across consumer, patient, caregiver, and HCP audiences; turn category and cultural dynamics into clear strategic POVs; facilitate alignment workshops
• Partner closely with account leadership to brief and shape creative, working across creative, media, earned and measurement teams, while stewarding work through relevant regulatory and claims review with clarity and rigor
• Shape measurement frameworks tying behavioral, attitudinal, and business outcomes to campaign objectives; optimize in-market
• Champion responsible AI use and teach AI tools for insight mining, scenario planning, testing, and content development with strong governance and QA standards

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing