Digital Assets Strategy VP

Barclays•New York, NY

2d•$150,000 - $210,000•Onsite

About The Position

The Digital Assets Strategy VP will help shape Barclays’ enterprise-wide approach to digital assets and coordinate priorities across businesses, technology, and control functions. The role advances a global digital asset strategy across wholesale and consumer businesses, turning market insights and commercial opportunities into strategic recommendations supported by quantifiable business cases. The VP works with senior leaders and cross-functional teams to challenge established thinking, build consensus, and translate strategic decisions into execution, influencing what Barclays builds, funds, and brings to clients across businesses and geographies. The role develops and challenges Group and business unit strategies and delivers measurable impact through high-priority strategic projects with exposure to senior management. It involves solving complex business problems, structuring ambiguity, conducting financial modelling and market analysis, monitoring competitors and market trends, and communicating recommendations clearly. The VP also contributes to team development and continuous improvement, and is accountable for advising stakeholders, supporting risk and control objectives, and building relationships across internal and external groups.

Requirements

Experience in both digital assets and financial services, including understanding of market developments, relevant use cases, business models, and practical implementation constraints.
Experience translating strategic recommendations into practical roadmaps, clear ownership, milestones, and measurable outcomes.
Analytical financial capabilities, including sizing markets, evaluating commercial opportunities, building business cases, and assessing investment economics.
Strong written and verbal communication skills, with the ability to understand complex topics, explain them simply, and draw out strategic implications and required decisions.
Demonstrated ability to operate independently through ambiguity, challenge established thinking, and build alignment across senior stakeholders and cross-functional teams.
Understanding of regulatory, legal, risk, and control considerations affecting the development and commercialization of digital asset products within a global financial institution.
Ability to structure complex or ambiguous problems, develop innovative solutions, and use interpretative thinking and extensive research.
Ability to manage and mitigate risks and support controls and governance.
Ability to build trusting relationships and use influencing and negotiating skills with internal and external stakeholders.

Nice To Haves

Experience in corporate strategy, management consulting, banking, or a relevant digital assets or FinTech role.
Entrepreneurial mindset, including ability to identify opportunities, work without a defined playbook, and move ideas from concept toward execution.
Learning agility and ability to respond quickly to market, technology, competitor, and regulatory developments.
Executive presence and influencing skills, including communicating with clarity and conviction, constructively challenging senior leaders, and building consensus across a global organization.
Experience shaping client propositions, evaluating strategic partnerships, or assessing participation in industry initiatives.
Experience working across business, technology, strategy, and control functions within a complex financial institution.
Experience integrating agentic AI into day-to-day workflows to increase productivity, improve work quality and speed, and create greater team leverage.

Responsibilities

Develop and challenge Group and business unit strategies, delivering measurable impact through high-priority strategic projects.
Shape Barclays’ enterprise-wide digital assets strategy and coordinate priorities across businesses, technology, and control functions.
Advance global digital asset strategy across wholesale and consumer businesses, translating market insights and commercial opportunities into recommendations and quantifiable business cases.
Partner with senior stakeholders to solve complex business problems and inform key decisions.
Shape enterprise-wide strategy across business units while balancing short- and long-term priorities.
Structure ambiguous problems and deliver analytical insight, including financial modelling and market analysis.
Monitor market trends and competitor activity to identify risks and opportunities.
Translate strategic recommendations into practical roadmaps with clear ownership, milestones, and measurable outcomes.
Communicate recommendations and complex topics clearly, influence stakeholders, challenge established thinking, and build alignment across senior and cross-functional teams.
Advise functional leadership teams and senior management on functional and cross-functional impacts and alignment.
Manage and mitigate risks through assessment, support the control and governance agenda, and strengthen controls related to the team’s work.
Contribute to team development and continuous improvement, including coaching junior colleagues where appropriate.
Build and maintain trusting relationships and partnerships with internal and external stakeholders to accomplish business objectives.
Adopt extensive research in problem-solving processes and develop innovative solutions through analytical thought.
Demonstrate Barclays Values and Mindset in work and interactions.