VP Digital

Southwest Airlines•Dallas, TX

2d•Onsite

About The Position

The Vice President Digital sets the enterprise vision and strategy for Southwest’s Digital business, driving growth, revenue performance, and exceptional Customer experiences across the end-to-end digital journey. The role leads Digital with an eCommerce and P&L mindset, using data to optimize how Southwest merchandises and sells its products and establishing clear performance targets and accountability for business results. The VP oversees Customer journey strategy, experience design, AI-enabled capabilities, and digital roadmaps, partnering closely with Technology and Commercial Leaders to translate innovation into scalable business value. The role calls for deep eCommerce expertise, strategic vision, and data-driven Leadership to build high-performing Teams, anticipate emerging trends, and shape how Customers engage with Southwest. The role is based at Southwest Airlines’ Dallas, Texas headquarters and is required to work there during business hours. U.S. citizenship or current authorization to work in the U.S. is required; work authorization sponsorship is not available.

Requirements

High School Diploma or GED.
Demonstrated experience leading multiple teams or functions through subordinate Leaders.
Advanced-level business acumen in the functional area, with understanding of broad business impacts.
Expansive and far-reaching knowledge managing web and mobile eCommerce platforms.
Expansive and far-reaching knowledge running a major consumer e-Commerce platform.
Expansive and far-reaching knowledge leading large, strategic initiatives and developing business cases.
Expansive and far-reaching knowledge presenting to and working with executive-level leadership.
Expansive and far-reaching knowledge leading change and cross-functional initiatives.
Knowledge of digital experience, communication, and dissemination techniques and methods, including alternative ways to inform and entertain through written, oral, and visual media.
Knowledge of design techniques, tools, and principles involved in producing precision technical plans; technology capacity; digital and technology best practices; and digital models for bringing products to market.
Knowledge of principles and methods for promoting and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Strong oral and written communication skills, including the ability to communicate large and complex issues in a structured and concise manner.
Ability to think critically, plan strategically, and see the bigger picture across the Enterprise.
Ability to lead and drive large business initiatives to completion.
Ability to present with impact and influence Senior Leadership.
Ability to establish and inspire trust within the Team, Department, and Enterprise Partners.
Ability to gain commitment to shared goals with peers, Team, and Department.
Ability to establish and maintain effective working relationships with other departments to influence business decisions.
Ability to demonstrate high emotional intelligence when working with internal and external resources.
Ability to drive results, bring others along, and consistently produce top-tier results.
Ability to translate data into insights and effectively tell the story at an executive level.
Ability to articulate a vision for alignment, including strategic, long-term management of all resources.
Ability to influence and lead change and initiatives cross-functionally.
Must be a U.S. citizen or authorized to work in the United States; no current or future work authorization sponsorship is available.
Must be at least 18 years of age.
Must maintain a well-groomed appearance in accordance with Company appearance standards.
Must comply with Company attendance standards.
Ability to perform work duties from a limited-space workstation, desk, or office area for extended periods.
Ability to communicate and interact with others in English to meet job demands.
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet job demands.

Responsibilities

Develop and execute a comprehensive digital roadmap aligned with business goals.
Develop digital strategy for platforms such as web, mobile, inflight entertainment portal, and kiosk.
Prioritize digital platform roadmaps and enhancements to optimize revenue and improve the Customer Experience.
Use digital analytics and predictive indicators to drive business results.
Oversee Digital Marketing analytics, optimize the e-Commerce purchase path, and use A/B testing to improve conversion.
Work with the Executive Management Team to define the corporate e-Commerce strategy.
Monitor key digital trends and competitors’ digital offerings, and position Southwest for success with new technologies.
Develop, evaluate, and present business cases for new technology implementations.
Use Customer insights and business performance data to drive results and improve personalization.
Act as a liaison to IT, internal teams, and third-party vendors for platform development and maintenance.
Guide and lead Team Members using Southwest talent management practices to coach, develop, and engage Employees.
Adhere to Company Values and competencies to foster a culture of inclusion, recognition, and support for a safe work environment.
Invest in Leadership and self-growth through continuous learning and development.
May perform other job duties as directed by Employee's Leaders.