VP, Digital Deposits Marketing

Axiom Bank, N.A.•Maitland, FL

15h•Remote

About The Position

Axiom Bank is hiring a VP, Digital Deposits Marketing to build a national digital deposit franchise for its federally chartered bank. As the first dedicated marketing hire for Axiom Digital, this leader will own the growth strategy, agency relationships, and performance marketing program. The role works closely with executive leadership and senior marketing advisors, and begins as a hands-on player-coach while building the team and systems needed to support longer-term strategic leadership. The position covers national digital deposit growth strategy, performance marketing, affiliate and agency management, lifecycle email, attribution and reporting, budgeting, brand development, marketing compliance, and the digital banking landing page and origination funnel. The successful candidate will build and develop a high-performing marketing team, define target segments and value propositions, manage performance KPIs, and use customer and funnel data to inform improvements to account opening, identity verification, and in-app communications. This is a remote position, with EST hours preferred. Monthly travel to Maitland, Florida is required for executive alignment, milestone reviews, and team collaboration; additional travel may be required for industry events and partner meetings. The approximate base salary range is $180,000–$225,000, commensurate with experience. Axiom Bank offers full-time employees paid holidays, paid time off, a 401(k) match, medical, dental, and vision benefits, and company-paid life, AD&D, short-term disability, and long-term disability insurance.

Requirements

8–12 years of growth and performance marketing experience, including at least 4 years in digital banking, fintech, or consumer financial services deposit or savings products.
Proven track record of building and developing high-performing marketing teams, attracting talent, setting a high bar, and creating an environment where employees can grow and do their best work.
Demonstrated visionary leadership, with the ability to set direction, earn trust through transparency and follow-through, and bring a team along on a mission.
Track record of owning consumer financial product performance marketing programs across paid search and affiliate channels from launch through optimization.
Direct experience managing affiliate publisher relationships with Tier 1 comparison sites, including understanding of CPA models, rate-table placement dynamics, and editorial versus paid positioning.
Experience running a full agency RFP and managing ongoing agency performance against defined KPIs.
Strong analytical fluency, including comfort with Google Ads, GA4, and attribution reporting tools, and the ability to present performance insights to executive stakeholders.
Working familiarity with compliance and regulatory requirements for marketing in a federally chartered bank environment.
Ability to operate as both a commercial and creative leader, including writing creative briefs and analyzing performance reports.
Ability to make sound decisions amid ambiguity, adjust as data becomes available, and work effectively with agency partners and bank executives.

Nice To Haves

Experience launching a digital deposit or consumer banking product from zero, rather than only scaling an existing program.
Experience in a lean, build-from-scratch marketing environment where product quality, digital experience, and rate were primary conversion levers.

Responsibilities

Build and scale a high-performance marketing team, defining roles and hiring criteria and fostering accountability, curiosity, continuous improvement, and employee growth.
Serve as a player-coach, contributing to execution and creative and channel-quality decisions while developing the team and systems for strategic scale.
Own the national digital deposit growth strategy, including target segments, value proposition, and full-funnel marketing plans from launch through Year 2 optimization.
Set and manage performance KPIs, including cost per funded account, conversion rates, and channel efficiency, and provide weekly reports to executive leadership.
Develop the business case and roadmap for expanding from performance marketing into brand, content, and paid channels as the product and channels mature.
Use first-party marketing funnel data to represent the customer perspective in cross-functional decisions about account opening, identity verification, and in-app communication.
Manage agency relationships for paid search, display, retargeting, and creative, holding partners accountable to delivery and performance targets.
Own affiliate publisher relationships with Tier 1 and Tier 2 comparison sites and personal finance publishers, including CPA negotiations and placement quality.
Oversee branded and generic paid search campaigns on Google and Bing, including keyword strategy, bid management, and ad copy optimization.
Build and manage the email lifecycle program, including welcome series, account-funding nudges, and rate communications, with Martech and operations teams.
Establish attribution methodology, reporting cadence, and KPI dashboards for executive visibility into channel performance.
Manage the annual marketing budget and channel forecast, ensuring the team operates at or above plan.
Lead development of Axiom Digital's brand identity, value proposition, messaging framework, and marketing claims, ensuring materials align with Axiom's brand and receive clear compliance review.
Establish a marketing asset review process with Legal and Compliance, including a claims matrix for rate, FDIC, and fee-related statements.
Partner with the web team to design and launch a digital banking landing page and origination funnel with conversion tracking and retargeting infrastructure.
Present a performance narrative to executive stakeholders and represent Axiom credibly with agencies, bank executives, and industry partners.