VP, Digital

Georgia's Own Credit Union•Santa Ana, CA

1d•Hybrid

About The Position

The Vice President, Digital leads Georgia's Own Credit Union's digital business, operating model, member experience strategy, and digital platform ecosystem. Reporting to the Senior Vice President, Digital & FinTech, this executive provides leadership and oversight for Digital Experience and Digital Platform functions and ensures digital capabilities align with enterprise business objectives. The role is accountable for maximizing value delivered through digital channels by aligning member experience, digital capabilities, operational performance, and organizational priorities. The Vice President drives digital growth, member engagement, self-service adoption, improved digital experiences, and effective digital investment. The position establishes governance, prioritization, and performance management practices across the digital organization and serves as the primary steward of the digital business channel, supporting membership and deposit growth, engagement, operational efficiency, and member satisfaction. The position offers a flexible hybrid work arrangement, balancing in-office collaboration with remote work. Tools and technology are provided for working from home or the office.

Requirements

12 or more years of combined experience in digital product management, design, software development, or similar areas.
8 or more years of consumer-facing digital product delivery experience.
6 or more years of broad financial services, e-commerce, or similar experience.
Bachelor’s degree in Management Information Systems, Computer Science, or a related field.
Experience coordinating product development cycles and feature development schedules for product releases.
Experience leading cross-functional teams to deliver products or services on tight schedules.
Demonstrated experience in the digital or financial industry.
Deep experience with digital banking platforms, such as Alkami.
Strong strategic and execution capabilities; expertise in digital customer experience, omnichannel, and UX/UI.
Experience with data, AI, and personalization concepts and solutions.
Strong communication skills and leadership presence.
Expertise in human-centered design, prototyping, and agile delivery in a sensitive and complex environment.
Experience managing existing teams, building team identity and culture, and setting and enforcing standards and procedures.
Exceptional interpersonal and communication skills, including verbal, written, listening, and presentation skills.
Understanding of current and emerging electronic banking products, including mobile, ATMs, online banking, and IVR.
Advanced tactical background relevant to electronic banking technology, including mobile and web software platforms such as Alkami.
Significant experience managing vendor relationships, including contract negotiation, issue escalation, and strategic influence.
Advanced understanding of relevant federal, state, and local regulations governing electronic banking.
Functional knowledge of compliance, fraud intervention, and internal controls relevant to electronic banking.
Advanced data analysis experience.
Ability to communicate and motivate change with technical and nontechnical audiences.
Background creating written reports, proposals, processes, and project documentation.
Ability to work in a fast-paced environment and deliver excellent results.
General understanding of web services or APIs in JSON or XML.
Detail-oriented, able to exercise independent judgment, and able to work independently with limited supervision.

Nice To Haves

Proven technical discipline preferred.
History of delivering innovative solutions.

Responsibilities

Develop and execute enterprise digital strategy aligned with organizational objectives.
Lead Digital as a business channel, accountable for engagement, adoption, self-service utilization, and business value realization.
Define strategic priorities, objectives, and performance expectations for digital capabilities and experiences.
Identify opportunities to improve member acquisition, activation, engagement, retention, and lifetime value through digital channels.
Develop recommendations and business cases for digital investments and capability enhancements; advise executive leadership on digital opportunities, challenges, risks, and market trends.
Establish and oversee the Digital operating model, including decision-making frameworks, ownership structures, governance processes, and accountability measures.
Lead digital intake, prioritization, roadmap, and portfolio governance; balance enterprise priorities with resources and organizational capacity.
Ensure digital initiatives align with strategic objectives and deliver measurable business outcomes.
Establish standards for digital lifecycle management, campaign governance, journey management, and performance measurement.
Facilitate cross-functional decisions on digital investments, priorities, and resource allocation.
Establish metrics and reporting frameworks for digital business performance and drive accountability for adoption, engagement, conversion, utilization, and member experience outcomes.
Monitor and improve performance across online banking, mobile banking, the website, and related digital touchpoints.
Partner with business leaders on deposit growth, lending growth, product adoption, and member engagement initiatives.
Develop executive reporting and scorecards connecting digital activity to business outcomes; promote continuous improvement and data-driven decision-making.
Through direct reports, ensure member journeys are measured, evaluated, and improved; establish enterprise standards for digital experience quality and consistency.
Promote Voice of Member practices and journey-based decision-making; support personalization, journey optimization, and member engagement initiatives.
Champion member-centric thinking and drive accountability for experience metrics, adoption, engagement, and conversion performance.
Oversee the strategic direction and evolution of the digital banking ecosystem; align platform investments with business priorities and member needs.
Monitor platform performance, reliability, scalability, and effectiveness; guide roadmap planning, prioritization, and capability delivery.
Support vendor management, platform governance, and operational excellence while balancing innovation, stability, security, compliance, and member experience.
Partner with Product, Marketing, Technology, Operations, and other leaders to align execution and shared accountability.
Clarify ownership and decision rights across Digital, Product, and Marketing; support campaign planning, channel placement governance, and digital experience management.
Facilitate collaboration among stakeholders responsible for offerings, demand generation, platform delivery, and member experience.
Recruit, develop, and retain high-performing digital leaders and team members; set clear performance expectations and accountability standards.
Foster a culture of member impact, collaboration, innovation, and continuous improvement; coach and develop future Digital leaders.
Ensure organizational capabilities evolve to meet changing business and member needs.
Ensure digital strategies and capabilities comply with applicable regulatory, security, and compliance requirements.
Partner with Risk, Compliance, Legal, Information Security, and Technology teams to manage digital risks.
Promote operational excellence through disciplined governance, documentation, controls, and performance management.
Ensure appropriate resiliency, continuity, and operational readiness practices for critical digital capabilities.