VP, GTM Operations & Programs
About The Position
Vibe.co is hiring a VP, GTM Operations & Programs to own GTM Operations, Events, and Partnerships. The role reports directly to Vibe’s CRO, Quentin Marchese. The VP will lead GTM Operations directly, build its leadership layer, and manage the leaders of Events and Partnerships. The role is responsible for aligning the go-to-market organization around a shared plan, targets, accountability, and operating practices, and for helping the organization plan, measure, and adjust its performance as the business grows. Vibe.co is an Audience First Streaming TV Advertising platform, providing marketers with audience targeting, real-time campaign optimization, AI-powered recommendations, and incrementality measurement. More than 12,000 brands use Vibe.co to reach over 120 million households. The company became part of Walmart in August 2026, incorporating Walmart first-party data and purchase signals into its platform. Vibe describes this as a high-growth opportunity to develop more measurable, performance-driven TV advertising. The VP will own the operating cadence and systems used by Sales, SDRs, Customer Success, and Account Management, including planning, targets, pipeline reviews, Salesforce, Sonar, routing, and data quality. They will incorporate Events and Partnerships into the GTM plan and targets, establish pipeline and attribution processes for events and partnerships, and ensure partner launches are enabled for sellers. They will lead the GTM Operations team, build its management structure, and set the roadmap for GTM Operations, Events, and Partnerships surfaces in Sonar. Vibe expects operators to build tools using AI, including Claude, and to prioritize or discontinue work based on adoption and revenue outcomes. The company describes its culture through Impact, Ambition, and Urgency, emphasizing business outcomes, ambitious goals, and daily action. It characterizes the environment as high-performance, with substantial ownership over challenging work. The role is hybrid for NYC-based employees, with the team working in the office four days per week in the Flatiron District.
Requirements
- At least 10 years of experience in go-to-market or revenue operations.
- At least 5 years of experience leading leaders.
- Strong understanding of how sales organizations operate day to day and experience running the operations behind one.
- Ability to work effectively with sales leaders, evaluate their assessment of the business against data, and develop an informed view.
- Experience running events, partnerships, or comparable programs with measurable pipeline results.
- Experience designing an organization from first principles rather than only inheriting one.
- Hands-on experience building with AI, with specific examples of changes it enabled.
Nice To Haves
- Ad tech or CTV experience.
- Experience with a consumption- or usage-based revenue model where spend changes daily and there are no fixed contract baselines.
- Experience going through an acquisition.
Responsibilities
- Own the GTM organization’s operating cadence, including planning, targets, pipeline reviews, and rules of engagement.
- Own the systems and processes used by Sales, SDRs, Customer Success Managers, and Account Managers, including Salesforce as the system of record, Sonar as the operating surface, routing, and data quality.
- Own the numbers used by the GTM organization so teams have a consistent view of pipeline and revenue.
- Ensure Events and Partnerships are incorporated into the GTM plan and targets.
- Partner with the Director of Events and Experiences on the annual events roadmap.
- Own event pipeline processes, including pre-event targeting, on-site capture, follow-up, and attribution, and ensure event revenue is visible.
- Connect events with partnerships and marketing so the calendar supports the partner program and market plan.
- Partner with the Partnerships team on the agency program, technology and measurement partners, and the Walmart Connect partner ecosystem.
- Make partner-sourced and partner-influenced revenue visible and attributable.
- Ensure partner launches are supported with seller enablement and set standards for which partnerships are developed.
- Lead the GTM Operations team and build its leadership layer as it grows.
- Set the roadmap for the GTM Operations, Events, and Partnerships surfaces in Sonar and build tools with the team using AI.
- Prioritize or stop product and tool development based on adoption and revenue outcomes.
Benefits
- Competitive variable pay based on objectives achieved.
- Hybrid flexibility for the NYC team, which works in the office four days per week.
- Comprehensive medical, dental, and vision insurance.
- 401(k) with matching.
- Unlimited paid time off.
- Paid parental leave for all parents.
- Annual company offsite.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
