VP of Product Marketing ( adtech experience required)

Pixalate, Inc.•New York, NY

8d•Remote

About The Position

Pixalate is seeking an experienced VP/Director of Technical Product Marketing to lead its regional product marketing function from its US office. This strategic leadership role will shape how enterprises understand and adopt Pixalate’s trust and safety solutions. The position is responsible for developing region-specific go-to-market strategies, creating product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust. It offers the opportunity to build and scale product marketing capabilities in a fast-growing digital advertising market while working with technology that is transforming the industry. The role leads product marketing strategy and execution, translating complex trust and safety technology into compelling value propositions and market-specific materials. It works closely with product management, engineering, data science, sales, business development, customer success, and global marketing teams. The VP represents Pixalate at industry events and working groups, monitors market and regulatory developments, and uses data and customer insight to guide positioning, campaigns, pricing, roadmap, and go-to-market priorities. Pixalate describes itself as a leader in fraud detection and privacy compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. Its globally distributed team includes lawyers, data scientists, engineers, economists, and researchers, with a presence in California, New York, Washington, DC, London, and Singapore. The job posting lists New York, NY, and also describes the work style as remote-first for the DC or NY metro area.

Requirements

At least 8 years of product marketing experience in B2B SaaS and at least 10 years in technology or cybersecurity-related roles.
Proven record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies.
Deep expertise in at least one of ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies.
Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets.
Experience working in or marketing to the region, with an understanding of regional market dynamics and cultural nuances.
Technical background in computer science, engineering, or equivalent, with ability to understand complex fraud prevention and trust and safety technologies.
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure.
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts.
Familiarity with data privacy regulations across APAC markets, including PDPA and GDPR implications.
Exceptional communication and storytelling abilities, with proven success creating compelling product narratives.
Strong analytical mindset and comfort working with data, metrics, and performance indicators.
Entrepreneurial, hands-on approach and a do-whatever-it-takes attitude.
Experience presenting to C-level executives and technical audiences.
Comfort working across time zones with global teams.
Track record of success in fast-paced, high-growth technology companies.

Nice To Haves

Experience with AI/ML applications in fraud prevention or trust and safety.
Understanding of mobile ecosystem challenges for fraud detection.
Established relationships with advertising industry stakeholders.
Experience managing or mentoring product marketing teams.
Background in enterprise security or payment fraud prevention.

Responsibilities

Define and execute product marketing strategy, aligning with global objectives and regional market dynamics.
Develop product positioning and messaging for trust and safety, fraud prevention, and compliance solutions.
Lead go-to-market planning and execution for product launches, feature releases, and regional market expansion.
Build and maintain relationships with advertisers, publishers, agencies, technology partners, and other industry stakeholders.
Translate complex trust and safety technology into clear value propositions for advertisers, publishers, and platforms.
Create product collateral, including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets.
Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets.
Develop and maintain competitive intelligence on regional and global competitors.
Maintain expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges in US markets.
Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader.
Engage with industry bodies and working groups, including IAB, MRC, TAG, and local equivalents, to shape industry standards and practices.
Monitor emerging fraud tactics, regulatory changes, and market trends.
Partner with product management, engineering, and data science teams to understand product capabilities and roadmap.
Work with sales and business development teams to enable product demonstrations, presentations, and customer conversations.
Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities.
Support global marketing initiatives while adapting them for regional relevance.
Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance.
Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy.
Provide data-driven recommendations that influence product pricing, roadmap, and go-to-market priorities.

Benefits

Medical, dental, and vision insurance, with 100% of employee premiums and 50% of dependent premiums covered by Pixalate.
Generous parental leave and maternity leave.
Unlimited PTO.
401(k).
Employee referral bonus program.
Monthly internet reimbursement.
Remote-first work style for the DC or NY metro area.
Casual, flexible work environment.
Annual team events.
Clear path to sales leadership as Pixalate’s team grows.
International and domestic travel.