VP Product Marketing

Sapiens•,

19h

About The Position

The VP Product Marketing sets how the market understands Sapiens, translating a broad insurance software portfolio—including property and casualty, life, reinsurance, specialty, and workers' compensation—into a clear story about customer value. The role shifts the company narrative from what its platform does to what it makes possible for insurers, ensuring that story reaches insurers directly, through partners, and through the customer community. This leader owns an integrated go-to-market capability spanning product and solution marketing, partner and channel marketing, and customer community, ecosystem, and advocacy. The VP defines portfolio and platform narrative, positioning, messaging, go-to-market planning, launches, packaging and value narratives, analyst relations, competitive intelligence, and sales and partner enablement. The role also builds partner marketing and customer community programmes, grows partner-influenced pipeline and customer advocacy, and feeds community insights into product strategy and launches. The VP leads and develops global teams and leaders, sets standards for the discipline, owns the sub-function budget and investment priorities, and embeds AI-assisted approaches in research, content, and enablement. The role serves on the CMO's leadership team and represents Sapiens with analysts, media, partners, and industry audiences. Measures of success include partner-sourced and partner-influenced pipeline, active co-marketing plans for priority partners, a growing and engaged customer community and reference base, stronger Sales and partner satisfaction with positioning and enablement, and a well-structured product marketing team with strong craft standards and retained talent.

Requirements

Extensive experience leading product marketing in enterprise B2B software, including leading other leaders across a global team.
A track record of repositioning a complex, multi-product portfolio around customer value with measurable commercial results.
Experience building or scaling partner or channel marketing with system integrators, technology partners, or resellers.
Experience building customer community, advocacy, or user group programmes.
Strong analyst relations experience with major industry and technology analyst firms.
Commercial fluency to work as a peer with Sales, Product, and Finance leaders and make investment cases in financial terms.
Clear, persuasive communication with executive, customer, and external audiences.

Nice To Haves

Insurance, insurtech, or financial services software experience.

Responsibilities

Define the portfolio and platform narrative, translating technical capabilities into customer value for insurers and maintaining consistency across buyer touchpoints.
Turn product strategy into go-to-market plans with Product Management, including where Sapiens competes, how it wins, and the sequence of its efforts.
Set positioning and messaging standards across product lines and resolve positioning trade-offs with commercial risk.
Own the launch framework for major releases and new capabilities, aligning Product, Sales, Demand Generation, and Field Marketing around market-entry plans.
Shape packaging and value narratives with Product and Pricing so offers are easy to buy and sell.
Ensure relevant product messaging is incorporated into campaigns, Sapiens events, and other activities.
Contribute to the relations strategy and build executive analyst relationships to improve Sapiens' standing in research that influences insurer buying decisions.
Run competitive and win/loss intelligence to inform Sales and leadership about where and how Sapiens wins.
Set enablement strategy and develop content for Sales, Solution Engineering, and partners selling value in complex evaluations.
Agree enablement decision rights with Sales Operations and Enablement so accountability is clear.
Build partner marketing capability, including joint value propositions, co-marketing programmes and campaigns, and governance of co-marketing and market development funds.
Work with Commercial and Channel Partnerships, Technology Alliances, and Partner Operations and Enablement to ensure system integrators, technology partners, and resellers communicate a consistent Sapiens story.
Grow partner-sourced and partner-influenced pipeline with priority partners and establish active co-marketing plans.
Build and lead the customer community, including user groups, customer advisory boards, an online community, and the customer programme at flagship events.
Grow customer advocacy through references, case studies, speakers, and peer reviews that provide buyers with evidence from comparable insurers.
Feed customer community insights into product strategy, positioning, and launch priorities.
Lead and develop a global team of product marketing, partner marketing, and community leaders and specialists, setting craft standards for the discipline.
Own the sub-function budget and investment priorities, making the case in commercial and financial terms.
Embed AI-assisted ways of working across market research, content, and enablement.
Serve on the CMO's leadership team and represent Sapiens with analysts, media, partners, and industry audiences.