VP, Product Marketing

Motive

16h

About The Position

Motive is seeking a Vice President of Product Marketing to define how the company understands, positions, launches, and grows its products across customer segments and markets. The role connects customer and market insight to product strategy and go-to-market execution, ensuring customers understand the value of Motive’s portfolio and internal teams bring that value to market clearly and consistently. The VP will lead and develop a high-performing product marketing organization and partner with Product, Sales, Customer Success, Revenue Operations, and Marketing. The position shapes portfolio and go-to-market strategy, develops a compelling narrative for Motive’s solutions, and establishes systems and feedback loops that translate market learning into improved products and business outcomes.

Requirements

12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
Track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into strategy and differentiated messaging.
Ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
Sound judgment in product, market, and go-to-market tradeoffs; ability to prioritize important problems and make decisions with imperfect information.
Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
Collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.

Responsibilities

Set product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries.
Build continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
Champion responsible, industry-leading use of AI to improve customer insight, content quality, and team productivity.
Lead go-to-market strategy for launches and major product releases, aligning readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
Equip Sales and Customer Success with playbooks, competitive guidance, talk tracks, demos, and customer-facing content to improve customer conversations and adoption.
Develop a consistent approach to competitive intelligence and market insights, translating findings into timely recommendations and action.
Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams on integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
Establish measures connecting product marketing work to business outcomes, including launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
Build and lead a strong team, set clear expectations, develop future leaders, and foster ownership and speed.
Simplify work by clarifying priorities and decision rights, focusing resources on important customer and business problems, and reducing unnecessary process and complexity.