VP, Analyst Relations

Broadridge•New York, NY

3d•$230,000 - $250,000

About The Position

The VP, Analyst Relations supports the development and execution of a strategic program for the research analyst community. The role builds relationships, strengthens Broadridge’s reputation, and raises brand awareness by positioning the company as a global Fintech innovator. Through effective engagement and communication with research analysts, the position supports Broadridge’s external image and reputation and helps extend its messages to media, industry influencers, clients, prospects, associates, and shareholders. As a key member of the Corporate Communications team, the VP collaborates with marketing, strategy, executives, and outside agencies on marketing and communication initiatives. The role supports the creation and promotion of thought leadership reports, leads efforts around industry and business award submissions, and translates strategic business or financial issues into messaging that resonates with analysts and other audiences. The position reports to the Global Head of Investor Relations and Corporate Communications.

Requirements

7–10 years of experience in research analyst relations, strategic communications, or public relations.
Strong foundational knowledge of financial services.
Experience with the research analyst community and/or B2B communications or public relations in financial services or technology.
Ability to design actionable, measurable programs aligned with business objectives.
Ability to think and act quickly, analytically, and creatively in a dynamic business environment.
Strong interpersonal skills to influence stakeholders and build organizational support.
Effective oral and written communication skills for executives and varied audiences.
Fluency in digital media as it relates to corporate communications and reputation management.
Broad, hands-on marketing knowledge, including expertise in digital, social, and content marketing.
Ability to work independently and collaboratively.
Ability and willingness to travel.
Aptitude for working under tight deadlines while delivering high-quality execution.
Enthusiastic and approachable manner, with strong writing and speaking skills.

Nice To Haves

PR agency and/or financial media experience.
Experience working for or with research analyst firms such as Gartner, Aite, or Celent.
Background knowledge of capital markets and/or the wealth industry.
Experience in the marketing campaign process.
Experience creating sales collateral and thought leadership content.

Responsibilities

Leverage existing relationships and build new relationships with research analysts to drive positive awareness of Broadridge.
Identify appropriate contacts at partner organizations and navigate those organizations to pitch the Broadridge story.
Initiate, organize, and prepare analyst briefings.
Collaborate with Marketing, Strategy, and Investor Relations teams on integrated analyst outreach and activity for product and program initiatives.
Write internal and client materials and correspondence.
Create research, strategic messaging, talking points, Q&As, news releases, and other materials; support executives in meetings; supervise relevant reports and overall program results.
Create and drive major campaigns with internal associates and PR agencies.
Develop and execute multiplatform communications strategies and plans to amplify the program.
Collaborate with and manage outside agencies.
Support the development of thought leadership content and determine how it can best be leveraged.
Maintain a database of analyst contacts across Broadridge and coordinate analyst relationships across business units.
Monitor industry analysts, competitor activity, and relevant market trends.
Lead company award submissions.
Support the creation and promotion of thought leadership reports.
Partner with colleagues to align marketing, public relations, and ongoing communications efforts.
Provide strategic counsel to senior executives on high-profile communications issues.
Track performance and report on program results.