VP, Analyst Relations

Broadridge•New York, NY

About The Position

The VP, Analyst Relations supports the development and execution of a strategic program for the research analyst community. The role builds relationships, strengthens Broadridge’s reputation, raises brand awareness, and positions the company as a global Fintech innovator. It advances Broadridge’s external image through engagement and communications with research analysts, with insights and messaging also used with media, industry influencers, clients, prospects, associates, and shareholders. As a key member of Corporate Communications, the VP collaborates with Marketing, Strategy, Investor Relations, executives, and outside agencies on marketing and communications initiatives. The role translates strategic business and financial issues into messaging for analysts and other audiences; supports thought leadership reports and award submissions; and develops communications campaigns and plans. It reports to the Global Head of Investor Relations and Corporate Communications. The position is bonus eligible, with a stated salary range of $230,000–$250,000.

Requirements

7–10 years of experience in research analyst relations, strategic communications, or public relations.
Strong foundational knowledge of financial services.
Experience communicating with the research analyst community, in B2B communications, and/or in public relations in financial services or technology.
Ability to partner closely with colleagues and align marketing, public relations, and communications efforts.
Strategic and creative thinking, with the ability to design actionable, measurable programs aligned with business objectives.
Ability to provide strategic counsel to senior executives on high-profile communications issues.
Ability to think and act quickly, analytically, and creatively in a dynamic business environment.
Strong interpersonal skills to influence stakeholders and build organizational support.
Proven oral and written communication skills with executives and varied audiences.
Fluency in digital media as it relates to corporate communications and reputation management.
Hands-on marketing knowledge and experience, including expertise in digital, social, and content marketing.
Strong writing and speaking skills; enthusiasm and approachability.
Ability to work independently and collaboratively.
Ability and willingness to travel.
Aptitude for working under tight deadlines while delivering high-quality execution.

Nice To Haves

PR agency and/or financial media experience.
Experience working for or with research analyst organizations such as Gartner, Aite, or Celent.
Background knowledge of capital markets and/or the wealth industry.
Experience in the marketing campaign process.
Experience in performance tracking and reporting.
Experience creating sales collateral and thought leadership content.

Responsibilities

Leverage existing relationships and build new relationships with the research analyst community to increase positive awareness of Broadridge.
Identify relevant contacts at partner organizations and navigate those organizations to present Broadridge’s story.
Initiate, organize, and prepare analyst briefings.
Collaborate with Marketing, Strategy, and Investor Relations to coordinate analyst outreach and activity for product and program initiatives and reinforce prioritized strategic messages.
Write internal and client materials and correspondence, including research, strategic messaging, talking points, Q&As, and news releases.
Support executives in meetings, supervise relevant reports, and track overall program results.
Create and drive major campaigns with internal associates and PR agencies.
Develop and execute multiplatform communications strategies and plans to amplify the analyst relations program.
Collaborate with and manage outside agencies.
Support the development of thought leadership content and determine how it can be leveraged.
Maintain a database of analyst contacts across Broadridge and coordinate analyst relations activity across business units.
Monitor industry analysts, competitors, and relevant market trends.
Lead company award submissions and support the creation and promotion of thought leadership reports.
Partner with colleagues to align marketing, public relations, and ongoing communications efforts.
Provide strategic counsel to senior executives on high-profile communications issues.
Develop actionable, measurable programs aligned with business objectives and track and report performance.
Create sales collateral and thought leadership content.