Vice President Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 12+ years of progressive marketing leadership experience.
• 5+ years leading marketing for a multi-unit restaurant, retail, hospitality, or consumer brand.
• Demonstrated success leading high-performing marketing organizations.
• Experience managing marketing budgets of $10M+.
• Strong understanding of restaurant operations, consumer behavior, and guest acquisition.
• Proven experience with loyalty programs, CRM, digital ordering, and customer lifecycle marketing.
• Strong financial acumen with experience managing marketing ROI and P&L impact.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and execute the company's overall marketing vision and brand strategy.
• Strengthen brand awareness, market positioning, and customer loyalty.
• Ensure consistent messaging across all customer touchpoints.
• Lead menu launch strategies, promotional calendars, and seasonal campaigns.
• Oversee public relations, community engagement, and brand partnerships.
• Own all digital marketing channels including paid search, paid social, SEO, display, streaming, CRM, email, SMS, loyalty, and mobile.
• Optimize marketing investments to maximize guest acquisition, frequency, and lifetime value.
• Improve customer acquisition costs and return on marketing investment.
• Develop omnichannel marketing strategies that connect digital engagement with restaurant traffic.
• Build scalable local restaurant marketing programs that drive traffic at the unit level.
• Partner with Operations to execute successful grand openings, remodel campaigns, and local activations.
• Develop marketing playbooks and toolkits for field leadership and franchisees.
• Support franchise operators with localized marketing initiatives while maintaining brand consistency.
• Establish executive dashboards measuring sales performance, traffic, guest frequency, loyalty engagement, media effectiveness, and marketing ROI.
• Leverage customer insights, analytics, and attribution modeling to guide investment decisions.
• Continuously evaluate campaign performance and optimize spend across all channels.
• Lead customer retention initiatives including loyalty, CRM, lifecycle marketing, and guest engagement.
• Partner with Operations to improve the guest experience and increase repeat visits.
• Develop personalized marketing strategies utilizing customer data and behavioral insights.
• Recruit, develop, and mentor a high-performing marketing organization.
• Lead internal marketing, creative, communications, digital, CRM, analytics, and local marketing teams.
• Manage external agencies, media partners, and technology vendors.
• Build a culture centered around accountability, collaboration, speed, and measurable performance.
• Work closely with Operations to ensure marketing strategies support restaurant execution.
• Partner with Finance on budgeting, forecasting, and ROI analysis.
• Collaborate with Franchise Development to support new unit growth and franchise sales.
• Support Technology initiatives related to digital ordering, loyalty, customer data, and marketing automation.