Brand Manager
Church & Dwight • Ewing, NJ3d • $110,900 - $157,900 • Hybrid
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Brand Manager, Global New Product Innovation
Church & Dwight•Ewing, NJ
•$110,900 - $157,900•Hybrid
About The Position
Church & Dwight is seeking a Brand Manager to lead product and strategy development for Personal and Oral Care within Global New Product Innovation. The role partners cross-functionally to identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories. The Brand Manager independently leads high-visibility initiatives and provides regular updates to senior leadership. This position develops consumer- and customer-centric marketing strategies and leads upstream innovation, category-extension opportunities, and end-to-end new product development and commercialization. It uses consumer insights, market trends, business analysis, and financial evaluation to inform innovation priorities, build business cases, and secure leadership alignment and investment. The role is hybrid and based in Ewing, New Jersey. In-person attendance is required Tuesdays, Wednesdays, and Thursdays; remote work is available Mondays and Fridays. The U.S. base salary range is $110,900–$157,900, and the position is eligible for a bonus.
Requirements
- Bachelor of Arts or Bachelor of Science degree required.
- At least 7 years of experience in Marketing and/or Global New Product Innovation (GNPI) required.
- Experience in innovation or new product development and/or product commercialization.
- Strong project-management skills and experience leading complex, cross-functional innovation initiatives from concept through commercialization.
- Ability to think creatively and strategically while applying a strong business mindset to develop and evaluate ideas and launch strategies.
- Strong strategic and influencing skills; comfort working with senior stakeholders, including executive vice presidents, and managing ambiguity.
- Strong understanding of common consumer marketing research tools and techniques.
- Strong storytelling and communication skills, including translating consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers and persuasive communications for internal stakeholders and leadership.
- Experience with P&L analysis.
Responsibilities
- Develop and execute consumer- and customer-centric marketing strategies that drive market share, incremental net sales, profitability, and long-term brand differentiation.
- Use market research, consumer insights, and market trends to inform decisions and develop integrated innovation strategies aligned with each brand’s mission and vision.
- Conduct business analysis and reporting, translating data into actionable recommendations for strategic decisions and innovation priorities.
- Partner with R&D, Consumer Insights, Sales, and other cross-functional teams to develop product concepts, refine consumer propositions, and create category-extension strategies.
- Identify and develop Personal Care category-extension opportunities based on consumer needs, market trends, and the company’s right to win.
- Lead upstream innovation work to identify expansion opportunities and translate insights into product and platform strategies.
- Build business cases for category-extension opportunities, evaluating market potential, strategic fit, financial returns, and operational implications to gain leadership alignment and investment.
- Lead cross-functional meetings and manage NPD initiatives from concept through launch and commercialization.
- Lead or coordinate concept validation, technical feasibility, PCPS evaluation, financial analysis, new-item forecasting, competitive analysis, Stage Gate leadership, sales samples, sell sheets, sales presentations, retailer sell-in strategy, launch planning, package development, and art release.
- Provide regular updates to senior leadership on high-visibility initiatives.
Benefits
- Bonus eligibility
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- Paid vacation
- Paid sick time
- Paid parental leave
- Paid holidays
- Floating holidays
- 401(k) retirement plan with company match and profit-sharing
- Discounted employee stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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