Group Product Manager, IAP Advertising Performance

Moloco•Seattle, CA

About The Position

The Group Product Manager, IAP Advertising Performance owns product strategy and execution for systems that help advertisers acquire high-value users and drive in-app purchase outcomes at scale. The role leads the evolution of the CARA domains most directly connected to IAP performance: Ad Recommendations, Bidding, Signals, and Campaign Automation. These capabilities operate as a compound system in which signals improve recommendations, recommendations sharpen bidding economics, bidding produces outcome data, and campaign automation helps advertisers act on insights. The position is centered on Moloco Ads’ largest business and involves turning advances in machine learning, data, and platform infrastructure into measurable improvements in advertiser outcomes. The product leader defines investment priorities and a durable performance roadmap across bidding, recommendation, signal engineering, and campaign automation, while working with Engineering, Machine Learning, Data Science, Product, and Go-to-Market teams. The role covers IAP advertising performance across Android and iOS, with particular focus on gaming and other high-value app categories. It includes ownership of the bidding control tower, product decisions for signal collection and use, real-time recommendation systems, campaign automation, optimization objectives and measurement approaches, and experimentation frameworks. The position requires end-to-end accountability for business outcomes and cross-functional leadership across a broad, globally distributed organization.

Requirements

10+ years of experience, including significant product-management experience in ad tech, machine learning, marketplaces, optimization systems, or another technically complex domain.
Experience owning products end to end, from strategy and problem definition through roadmap, execution, launch, and measurable business impact.
A track record of turning complex machine-learning, data, or platform capabilities into customer and business outcomes.
Ability to reason deeply about performance systems, experimentation, metrics, and trade-offs in environments with noisy, incomplete, or probabilistic data.
Comfort partnering closely with Engineering, Machine Learning, Data Science, and infrastructure teams on highly technical products.
Ability to move between executive-level strategy and implementation-level detail while creating clarity and understanding the underlying system.
Strong product judgment and prioritization skills, including identifying investments likely to create durable performance gains.
Experience leading cross-functional initiatives requiring alignment across teams, competing priorities, and a globally distributed organization.
Clear communication skills and ability to build conviction with senior leaders, technical partners, and customer-facing teams.
Comfort with ambiguous problem spaces, learning quickly, forming hypotheses, and refining strategy through evidence.
Focus on customer outcomes and ability to connect platform and model investments to advertiser workflows, goals, and economics.

Nice To Haves

Experience with mobile advertising, in-app purchase or app-growth economics, gaming, DSPs, ad exchanges, or real-time bidding.
Experience building bidding, recommendation, campaign-automation, identity, signal, measurement, or optimization products.
Experience with predicted lifetime value, event-based optimization, SKAN, value-based bidding, or mobile measurement ecosystems.
Experience leading products spanning platform capabilities and advertiser-facing workflows.
Experience with SDK-based products, publisher integrations, or signal collection and quality systems.
An MBA or a degree in Computer Science, Statistics, Engineering, or a related technical or analytical field.

Responsibilities

Define the vision, strategy, and multi-year roadmap for IAP advertising performance across Ad Recommendations, Bidding, Signals, and Campaign Automation.
Own product strategy for improving IAP outcomes across Android and iOS, particularly in gaming and other high-value app categories.
Establish a systematic performance-management program by identifying high-impact opportunities, maintaining a prioritized backlog, defining success metrics, and driving issues through resolution.
Lead the evolution of the bidding control tower, including bid optimization, auction strategy, budget allocation, pacing, value optimization, and performance monitoring.
Translate advances in machine learning, data, and platform infrastructure into product capabilities that improve advertiser scale, return on ad spend, cost per acquisition, and downstream user value.
Define how advertiser conversion events, mobile measurement partner data, publisher interactions, SDK activity, and bid-request signals are collected, evaluated, enriched, and used.
Partner with UA SDK and signal-engineering teams to expand the quality, coverage, and timeliness of signals available to IAP models.
Shape recommendation systems that estimate user intent, conversion probability, and advertiser value in real time, including in sparse-signal and cold-start environments.
Define how campaign automation helps advertisers select objectives, configure campaigns, identify optimization opportunities, and act on performance insights.
Harmonize product choices across optimization objectives and measurement approaches, including event-based optimization, predicted lifetime value, SKAN, value multipliers, and related performance controls.
Design measurement frameworks and experimentation strategies that distinguish local model gains from durable advertiser and business outcome improvements.
Partner with Data Science, Machine Learning, and Engineering leaders to evaluate model quality, diagnose performance gaps, and make disciplined trade-offs between short-term wins and structural improvements.
Align Product, Engineering, Science, Operations, and Go-to-Market teams around priorities, launch plans, operating mechanisms, and customer feedback loops.
Communicate strategy and progress to senior leadership, build conviction around investment decisions, and ensure accountability for results.

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) plan with company match
Short-term and long-term disability coverage
Basic life insurance
Well-being benefits and perks
Up to 12 scheduled paid holidays per calendar year for U.S.-based employees
One Thrive Day off per quarter
Flexible Time Off (FTO) for all employees
Potential eligibility for a bonus and equity awards, subject to performance and applicable plan terms