Group Director, Product Management-Agentic Advertising

Walmart•San Bruno, CA

About The Position

The Group Director of Product Management will own product strategy and execution for Agentic Advertising, shaping how brands participate in AI-powered commerce experiences across Walmart and the broader ecosystem. The role covers advertising within Walmart’s agentic surfaces, such as Sparky, as well as partner platforms, agent-to-agent interactions, and new advertising products and business models. The position calls for rethinking advertising from first principles as consumers delegate discovery, research, comparison, and purchasing decisions to intelligent agents. The leader will define a long-term product vision, strategy, multi-year roadmap, investment strategy, and measurable business outcomes. They will develop advertising experiences for emerging AI surfaces, extend Walmart Connect into external AI platforms and agent ecosystems, and shape the product strategy and platform capabilities for agent-to-agent commerce and advertising. They will establish principles for relevance, transparency, customer control, measurement, and trust while ensuring advertising adds value to customer journeys. The role will build reusable platforms and capabilities with cross-functional teams, establish experimentation and measurement frameworks for products without established industry playbooks, and lead across organizational boundaries. It also includes building and leading a high-caliber product organization that can operate at the frontier of AI, advertising, and commerce.

Requirements

Option 1: Bachelor’s degree in computer science, engineering, or a related area and 15 years of experience in product management.
Option 2: 17 years of experience in product management or a related area.

Nice To Haves

Master’s degree in Computer Science, Engineering, Business Administration, or a related area and 14 years of experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products.
Supervisory experience.
Background creating inclusive digital experiences, including knowledge of implementing WCAG 2.2 AA standards, assistive technologies, and integrating digital accessibility.
Knowledge of accessibility best practices and Walmart accessibility standards and guidelines.

Responsibilities

Define the long-term product vision and strategy for Agentic Advertising, including a clear product thesis, multi-year roadmap, investment strategy, and measurable business outcomes.
Determine how advertising can create genuine value for customers, advertisers, partners, and Walmart as consumers increasingly interact with agents rather than traditional interfaces.
Lead development of advertising products for Walmart’s emerging AI and agentic surfaces, including experiences such as Sparky.
Partner with teams shaping the broader customer experience so advertising is designed alongside organic experiences from the beginning.
Experiment with new advertising formats, including conversational commerce, sponsored recommendations, agent-assisted discovery, dynamic brand experiences, and agent-to-agent interactions.
Establish principles for relevance, transparency, customer control, measurement, and trust in advertising experiences.
Define how Walmart Connect participates in advertising across external AI platforms, partner experiences, and emerging agent ecosystems.
Develop product strategy for using Walmart’s commerce intent, first-party data, measurement, audiences, merchant relationships, and closed-loop transaction signals in differentiated advertising capabilities.
Work with partnerships, engineering, business development, legal, privacy, and enterprise AI teams to determine where Walmart should build, partner, enable, or establish platform capabilities.
Define advertising product strategy for agent-to-agent commerce, including how advertiser objectives, product information, offers, budgets, bids, customer context, relevance, and measurement should operate.
Help define the APIs, protocols, platforms, decisioning systems, and marketplace mechanics for Walmart’s role in the agentic commerce ecosystem.
Partner with Engineering, Design, Data Science, Measurement, Identity, Developer Experience, and advertising product teams to create reusable capabilities for agentic experiences.
Ensure architectural decisions support interoperability, experimentation, global scale, responsible AI, and rapid evolution.
Develop hypotheses, prototypes, experiments, customer research, advertiser validation, and measurement frameworks to learn quickly while maintaining customer trust.
Define success measures across customer utility, advertiser outcomes, incrementality, revenue, engagement, trust, and long-term ecosystem health; determine when to scale or stop initiatives.
Build partnerships across Walmart Connect, eCommerce, Enterprise AI, Data Ventures, Marketplace, Engineering, Design, Data Science, Partnerships, Legal, Privacy, and Corporate Strategy.
Create clarity where organizational ownership is unclear and influence senior executives through product judgment, structured narratives, customer insight, technical understanding, and data.
Build and lead a high-caliber product organization, attract strong leaders, and create a culture combining imagination with execution rigor.