Product Manager - CDCES

the Client•Plano, TX

3d•Onsite

About The Position

The Product Manager is responsible for developing and strategically planning marketing plans and activities for assigned products, projects, or product lines to establish, enhance, or distinguish their position in the competitive marketplace. Activities may include tactics, tools, logistics, campaigns, basic messaging, and positioning. The role develops business plans and product positioning, oversees market research, monitors competitive activity, identifies customer needs, and coaches others on specific products or projects. The position is responsible for compliance with applicable corporate and divisional policies and procedures. The Product Manager designs strategies to maximize product-line profitability, contributes to annual departmental budgeting, and proposes resource allocations to manage products through their lifecycle from concept through retirement. The role ensures projects align with product-line strategy and messaging, coaches Marketing colleagues, and makes and presents recommendations based on risk analysis when projects are off course. A thorough understanding of the diabetes business, product lines, market space, and client businesses is required.

Requirements

Certified Diabetes Care and Education Specialist (CDCES).
Healthcare marketing experience within pharmaceutical and/or medical device organizations.
Bachelor's degree plus 5–8 years of related work experience with a complete understanding of the specified functional area, or an equivalent combination of education and work experience.
Thorough understanding of the diabetes business, product lines, market space, and client businesses.

Nice To Haves

Healthcare marketing experience combined with management consulting experience.
MBA strongly preferred.

Responsibilities

Design strategies to maximize product-line profitability by collaborating with assigned staff, conducting market research, and performing financial analyses.
Contribute to development of the annual departmental budget by forecasting future needs using the prior year's budget, current objectives, and budget guidelines.
Propose resource allocations to manage products through their lifecycle from concept through retirement by assessing needs and objectives.
Ensure projects are consistent with product-line strategy and that messaging is effectively conveyed.
Coach others within Marketing in the development of projects and programs.
Understand project timelines and make and present recommendations based on risk analysis when a project is off course.
Develop and strategically plan marketing activities for assigned products, projects, or product lines.
Oversee market research, monitor competitive activity, and identify customer needs.
Ensure compliance with applicable corporate and divisional policies and procedures.