Brand Manager, Global New Product Innovation

Church & Dwight Co., Inc.•Ewing, NJ

1d•$110,900 - $157,900•Hybrid

About The Position

Church & Dwight is seeking a Brand Manager for Global New Product Innovation, responsible for leading product and strategy development for Personal and Oral Care. The role partners cross-functionally to identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories. The Brand Manager independently leads high-visibility initiatives and provides regular updates to senior leadership. The role develops consumer- and customer-centric marketing strategies and innovation plans, using consumer insights, market research, trends, business analysis, and financial assessment to guide decisions. It also shapes Personal Care portfolio growth through category extensions and upstream innovation grounded in consumer needs, market trends, and the company’s right to win. The Brand Manager builds business cases to assess market potential, strategic fit, financial returns, and operational implications, and secures leadership alignment and investment. The position leads cross-functional teams and manages new product development initiatives from concept through commercialization and launch. It is a hybrid role based in Ewing, New Jersey, with in-person attendance on Tuesdays, Wednesdays, and Thursdays and remote work options on Mondays and Fridays.

Requirements

Bachelor’s degree (BA/BS) required.
7+ years of experience in Marketing and/or Global New Product Innovation (GNPI).
Experience in innovation or new product development and/or product commercialization.
Strong project management skills and experience leading complex, cross-functional innovation initiatives from concept through commercialization.
Ability to think creatively and strategically, apply a strong business mindset, and develop and evaluate new ideas and launch strategies.
Strong strategic and influencing skills; ability to work with senior stakeholders, including executive vice presidents, and manage ambiguity.
Strong understanding of common consumer marketing research tools and techniques.
Strong storytelling and communication skills, including translating consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers and persuasive communication for internal stakeholders and leadership.
Experience with P&L analysis.

Responsibilities

Develop and execute consumer- and customer-centric marketing strategies that drive market share, incremental net sales, profitability, and long-term brand differentiation.
Use market research, consumer insights, and market trends to inform decisions and create integrated innovation strategies aligned with each brand’s mission and vision.
Conduct business analysis and reporting, translating data into actionable recommendations for strategic decisions and innovation priorities.
Partner with R&D, Consumer Insights, Sales, and other cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies.
Identify and develop Personal Care category extension opportunities based on consumer needs, market trends, and right-to-win; lead upstream innovation work and translate insights into product and platform strategies.
Build business cases for category extension opportunities, assessing market potential, strategic fit, financial returns, and operational implications to gain leadership alignment and investment.
Lead cross-functional meetings and manage end-to-end NPD development and commercialization from concept through launch.
Coordinate concept validation, technical feasibility, PCPS evaluation, financial analysis, new item forecasting, competitive analysis, Stage Gate leadership, sales samples, sell sheets, sales presentations, retailer sell-in strategy, launch planning, package development, and art release.
Provide regular updates to senior leadership on high-visibility initiatives.