Brand Manager, Oral Care Innovation - New York, NY

Military Spouse Corporate Career Network•New York, NY
•Onsite

About The Position

As a Tom’s of Maine portfolio Innovation Brand Manager, you will lead the ideation, development, and execution of Oral Care innovation, including Kids Toothpaste, Mouthwash, and Toothbrush products. The role covers the process from vision setting and early opportunity assessment through final readiness. It requires people-centricity, strategic thinking, creativity, project management skills, and the ability to lead and influence a global, cross-functional team.

Requirements

  • Bachelor’s degree.
  • At least 8 years of total commercial experience, such as Marketing, Sales, or Finance.
  • At least 3 years of experience specifically in Marketing or Innovation roles.
  • Ability to lead and influence a global, cross-functional team.
  • Strong project management skills and ability to manage multiple complex projects simultaneously.
  • Demonstrated results orientation and ability to influence cross-functional partners and senior leadership.
  • Exceptional organizational skills and commitment to delivery excellence.
  • Ability to drive data-informed decisions, tell stories with data, and translate complex insights into compelling narratives that influence stakeholders and secure buy-in.

Nice To Haves

  • At least 6 years of relevant experience, including an MBA.
  • Prior experience in Consumer Packaged Goods (CPG).
  • Demonstrated creativity, curiosity, and strategic thinking skills.

Responsibilities

  • Develop a robust three-or-more-year innovation growth grid, identifying white-space opportunities, business gaps, and product solutions aligned with strategic priorities.
  • Monitor emerging category trends and competitive activity to identify unmet consumer needs and bring the consumer perspective to initiatives.
  • Lead development of the innovation pipeline and seek new ways to bring solutions to market.
  • Champion new marketing practices, ways of thinking, and technology adoption, and serve as an innovation thought leader.
  • Partner with the Insights team to develop consumer learning plans and lead qualitative and quantitative research efforts.
  • Translate research findings into jobs to be done, solutions, and concepts that create perceivable consumer value.
  • Orchestrate cross-functional teams—including Sales, Brand Marketing, R&D, Supply Chain, Finance, Legal, Packaging, and Design—to lead complex innovation projects.
  • Manage innovation projects through the stage-gate process and deliver results across multiple simultaneous initiatives.
  • Influence cross-functional stakeholders and senior leaders through clear project updates, recommendations, and growth plans.
  • Lead partnerships with external agencies and vendors to advance innovative thinking and opportunities.

Benefits

  • Salaried employees may be eligible for discretionary bonuses and profit-sharing.
  • Long-term incentives may be available for Executive-level roles.
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