Growth Product Manager

Replika

1d•Remote

About The Position

Replika is hiring a hands-on, experiment-driven Growth Product Manager to drive exponential growth, with primary ownership of predicted revenue per app install and web-funnel visitor. The role focuses mainly on monetization, including paywalls, offers, pricing, packaging, trial mechanics, and subscription flows. The manager will form hypotheses, ship and evaluate A/B tests, and scale or stop changes based on results. They may also address activation or retention when data indicates those are the fastest route to revenue growth. The role works closely with product, engineering, the CEO, and go-to-market teams, including user acquisition, web, brand, and data. The position is focused specifically on monetization rather than broad product strategy; changes are expected to reach millions of users within weeks. The role is fully remote and requires the ability to work CET hours.

Requirements

A product career spent primarily on monetization, with experience making consumer products earn more per user.
A demonstrated track record of improving monetization metrics such as ARPU, LTV, conversion, or trial-to-paid.
At least one original monetization idea developed from first principles.
Habitual experience designing and evaluating A/B tests and making ship-or-kill decisions based on results.
Strong analytical judgment, including the ability to pull and sanity-check data and size audiences before writing specifications.
Ability to move quickly from idea to specification to launch and measurement.
Experience using AI tools for research, specifications, analysis, and day-to-day work.
Ability to take and communicate a position early in concise, plain writing.
Fluent English and the ability to write clear specifications that do not need rewriting.

Nice To Haves

Experience monetizing a B2C subscription app, especially one whose value is difficult to explain in a single line.
Deep familiarity with mobile monetization and experimentation tools, such as paywall and pricing tools, Amplitude, attribution/MMP setup, feature flags, and server-side testing.
Experience with AI-native products or emotionally engaging consumer apps in social, communication, relationship, or entertainment categories.
Experience with web-to-app funnels as well as in-app monetization.
Experience as an early or sole monetization owner who established a testing process.

Responsibilities

Own and improve predicted revenue per app install and per web-funnel visitor.
Run monetization experiments end to end, including tests of paywall placement and design, pricing, packaging, offers, trial mechanics, and subscription flows.
Use established monetization patterns to form hypotheses, ship A/B tests, evaluate results, and scale successful experiments.
Address activation or retention when data shows that doing so is the fastest path to increased revenue.
Maintain a steady pipeline of live and planned experiments; size opportunities before specification and prioritize by expected revenue impact.
Write concise specifications covering triggers, A/B testing, and decision criteria.
Keep an honest record of experiment hypotheses and outcomes, and acknowledge incorrect calls early.
Partner with go-to-market teams, including user acquisition and web, and share monetization insights that inform acquisition and pricing.
Work directly with product, engineering, and the CEO throughout ideation and execution.