Marketing Manager Jobs

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Marketing Analytics Manager

Reser's Fine FoodsBeaverton, OR
Onsite

About The Position

The Marketing Analytics Manager is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.

Requirements

  • Bachelor’s degree in business administration, Marketing or a related field and 7+ years’ experience in marketing, category management, and consumer insights
  • Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods
  • Proficient in data-driven decision-making and problem-solving skills.
  • Strong understanding of consumer behavior, retail trends, and customer insights.
  • Ability to convey stories using charts and graphs.
  • Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
  • Strong communication and presentation skills.
  • Strong PC skills, with expertise in Microsoft Office Suite.
  • Team player with the ability to collaborate cross-functionally.
  • Results- and detail-oriented, curious, and driven to excellence.

Nice To Haves

  • Experience requirement may be reduced to 5+ years with an MBA.

Responsibilities

  • Works in partnership with peers in the marketing team to support execution of strategic growth plans.
  • Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
  • Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
  • Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
  • Collaborates across departments to provide critical analyses, reporting or special project work.
  • Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
  • Works with Sales teams for preparation of key customer appointments, as needed.
  • Leads category and sales channel research and custom database management.
  • Other duties as assigned.

Benefits

  • We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.
  • Reser’s offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees.
  • Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

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