Senior Product Marketing Manager

Indeed Flex•Austin, TX

2d•$110,000 - $130,000•Hybrid

About The Position

As a Senior Product Marketing Manager, you serve as the strategic bridge between product strategy, sales execution, and market revenue growth. Operating as an advanced "player-coach," you own the end-to-end go-to-market (GTM) strategy—setting positioning, driving product launches, and building high-impact enablement assets yourself. You will lead competitive intelligence, influence pricing/packaging frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value. Success in this role means that within 6 months, you have established a unified positioning framework across core customer segments, executed at least one full-scale product launch with direct pipeline attribution, and delivered battlecards actively utilized by sales in live deals. Within 12 months, your PMM initiatives consistently drive measurable pipeline growth, increase win rates against top competitors, and establish market-led feedback loops into the product roadmap using advanced AI workflows.

Requirements

6+ years of dedicated experience in B2B Product Marketing (preferably within SaaS, HR Tech, or Marketplace platforms) with a proven track record of driving revenue growth through GTM ownership.
Demonstrated ability to fly high and low: setting high-level strategy with senior leadership while independently writing copy, building decks, and shipping assets.
Active experience building customized AI-driven workflows (e.g., LLMs, content generation, data analysis tools) to scale output and team efficiency beyond traditional PMM models.
Proven track record of creating sales enablement programs and competitive intelligence assets directly linked to measurable pipeline growth and closed-won deals.
Experience bringing market and competitive evidence to influence pricing, packaging, or product roadmap decisions.
Deeply data-driven with excellent narrative and copywriting skills, capable of simplifying complex technical capabilities into clear value propositions.
Strong organizational and time management skills to manage conflicting priorities in a fast-paced environment with minimal direct supervision.
Highly proficient with CRM tools (Salesforce), analytics platforms, and modern collaboration suites (Google Workspace, Miro, Monday.com, Zoom, Slack).
A strong commitment to driving the Indeed Flex mission: to help people get jobs, instantly.

Nice To Haves

Experience in staffing, workforce management, marketplaces, or other high-volume operational environments preferred.

Responsibilities

Lead end-to-end GTM strategies for new product features, tier releases, and target market plays to drive customer acquisition and adoption.
Partner closely with Product Management to align product roadmaps with commercial revenue goals and market opportunities.
Define and maintain category positioning, segment-specific value propositions, and messaging frameworks that differentiate Indeed Flex in the market.
Ensure a consistent brand narrative across all buyer touchpoints, sales collateral, and digital channels.
Build impactful sales tools (pitch decks, demo scripts, one-pagers, case studies) and conduct regular training to increase sales velocity and close rates.
Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned to win against top competitors.
Partner with Demand Gen and Customer Success on onboarding campaigns, interactive demos, and customer communications that increase LTV and reduce churn.
Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
Deliver market-backed business cases, customer evidence, and sizing metrics to influence what gets built on the product roadmap.
Represent the product to industry analysts and contribute to market research reports that shape buyer consideration lists.