Sr. Field Marketing Manager, North America

Rimini Street

2d•$117,000 - $175,000•Remote

About The Position

Rimini Street, Inc. is seeking an experienced Sr. Field Marketing Manager, North America to develop and execute integrated regional marketing programs that drive pipeline, revenue, and client expansion/cross-sell opportunities. This role reports to the VP of North America Marketing and collaborates closely with Sales, Client Success, global marketing teams, and agencies to align programs with regional priorities and business goals. The ideal candidate is a strategic, execution-oriented marketer with strong B2B field marketing experience, excellent planning and project management skills, and a proven ability to deliver measurable results in partnership with enterprise sales teams.

Requirements

10+ years of B2B marketing experience, including field marketing, demand generation, or campaign management leadership.
Experience partnering with enterprise sales teams to drive account growth, retention, and expansion.
Proven ability to build revenue-driving field marketing strategies, campaigns, events, and content.
Strong project management, measurement, and analytical skills with the ability to optimize performance using data.
Strong understanding of the customer lifecycle, buyer journey, and account-based marketing.
Excellent communication, collaboration, and influencing skills with senior sales leaders and account executives.
Experience with CRM and marketing automation platforms; Salesforce and Marketo preferred.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
Highly organized, detail-oriented, and rigorous in execution.
B.S./B.A. in Marketing or a related field

Responsibilities

Develop and execute integrated NAMER field marketing plans aligned to sales priorities, territory goals, and growth opportunities.
Create client-facing campaigns, regional programs, and events that generate leads, accelerate pipeline, and support revenue growth.
Partner with Sales, Client Success, Product Marketing, Digital Marketing, Sales Enablement, and agencies to deliver coordinated programs and assets.
Use account-based marketing, segmentation, and customer lifecycle insights to support retention, cross-sell, upsell, and expansion.
Drive audience acquisition, targeting, communications, speaker support, attendee management, and follow-up for regional and third-party events.
Build programs that help sellers engage executives, business, finance, operations, and technology stakeholders.
Track and report performance across leads, SALs, pipeline, lead velocity, engagement, and program ROI.
Gather client and sales feedback to continuously improve programs, messaging, and processes.