Marketing Manager

FUTURO MEDIA GROUP•New York, NY

29d•$80,000 - $90,000•Onsite

About The Position

The Futuro Media Group is seeking a Marketing Manager to execute audience development and growth marketing strategies and plans for Futuro Media and its content across channels. This role reports to the CMO.

Requirements

Bachelor’s Degree required.
Four to six years of professional experience in marketing, digital media, and/or social media.
Demonstrable experience managing social media, email, SEO, and/or display advertising campaigns.
Strong writing skills.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them—particularly through video.
Ability to manage multiple projects while maintaining quality of output.
Timely and clear communication with internal and external partners.

Nice To Haves

Sense of urgency and timeliness to ensure Futuro brand initiatives and Latino USA are part of social conversations.
Ability to work in a team environment that promotes collaboration and effective communication across all departments.
Kindness and a can-do attitude.
Ability to anticipate potential issues and solve problems as they arise.
A desire to work and succeed in an environment that fosters employee growth and belonging.
A desire to champion cutting-edge reporting and storytelling that spotlights underrepresented communities.
Understanding the need to delegate tasks while maintaining oversight and responsibility for outcomes.

Responsibilities

Execution of launch plans for Futuro Media’s new shows and seasons, including negotiating and executing cross-promo trades, pitching guesting opportunities for talent and press, managing promotion on owned media/network, and pitching for editorial support from podcast platforms.
Meticulous, high-quality implementation of Futuro Media’s social content strategy across all existing and emerging platforms, consistent with the editorial calendar, including scheduling posts, creating video assets, writing captions, and writing email campaigns.
Overseeing and managing independent contractors and freelancers responsible for asset development and creation.
Serving as steward of Futuro’s marketing and communications technology stack.
Ensuring operational consistency and on-time delivery.
Ensuring that all websites and other communication platforms include accurate, up-to-date, and complete information about the organization and its content priorities, including content for newsletters and other communications.
Community management: monitoring sentiment across all social media and podcast platforms.
Producing weekly and annual performance highlights and audience insights.
Maintaining marketing and analytics infrastructure for Futuro Media, extensions, and content, including updating monthly metrics reports and fact sheets.
Assisting with coordination of and social interaction during live editorial events (e.g., live tweeting, photography, etc.).