Performance Marketing Manager - SEM

Unity Technologies • New York, NY

29d

About The Position

Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search. You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.

Requirements

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
• Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
• Strong communicator who works well in cross-functional, fast-moving environments
• Sufficient knowledge of English to have professional verbal and written exchanges in this language

Nice To Haves

• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
• Experience with Semrush, Profound, SA360

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
• Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed