Performance Marketing Manager

Basis Ed • Scottsdale, AZ

2d • Onsite

About The Position

BASIS Ed is seeking a data-driven Performance Marketing Manager to lead paid media strategy and execution across its growing network of public charter schools. This role will translate enrollment priorities into high-performing, market-specific campaigns that generate qualified prospective-family leads and applications located at our Scottsdale Central Office! The Performance Marketing Manager will oversee paid search, paid social, programmatic and emerging acquisition channels; manage media budgets and forecasting; and continuously improve results through testing, optimization and performance analysis. Working closely with Enrollment, Creative, Lifecycle Marketing and school leadership, this position will ensure advertising investments are aligned with enrollment goals and supported by reliable measurement. Join an organization that is helping transform standards for public education. BASIS Ed is the management services provider for BASIS Charter Schools, the highest-performing public school network in the U.S., as well as other innovative public charter school models.

Requirements

• Bachelor’s degree in marketing, advertising, business, communications or a related field.
• Five or more years of experience managing paid digital acquisition or performance marketing campaigns.
• Demonstrated hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing significant media budgets across multiple campaigns, markets or business units.
• Strong understanding of paid search, paid social, audience targeting, retargeting and conversion optimization.
• Experience with Google Analytics, Google Tag Manager, Looker Studio or comparable analytics and reporting tools.
• Working knowledge of attribution, conversion tracking, pixels, UTMs and campaign measurement.
• Strong analytical skills with the ability to translate data into clear decisions and recommendations.
• Excellent project management, communication and cross-functional collaboration skills.
• Experience managing team members, agencies or external media partners.

Nice To Haves

• Experience in education, enrollment marketing, multi-location organizations or another lead-generation environment.
• Experience connecting paid media activity to CRM and customer lifecycle data.
• Familiarity with HubSpot, SchoolMint or comparable CRM and enrollment platforms.
• Experience with programmatic advertising, streaming video, connected TV or digital audio.
• Experience using Jira, Asana, Monday.com or another project management platform.
• Familiarity with landing-page testing and conversion-rate optimization.

Responsibilities

• Develop and execute paid media strategies aligned with network, market and school-level enrollment priorities.
• Translate enrollment goals, available seats and audience insights into actionable acquisition plans.
• Build distinct strategies for Open Enrollment, evergreen enrollment, new-school launches and priority campuses.
• Recommend the appropriate channel, audience, budget and campaign mix for each market.
• Lead campaign planning, setup, launch and ongoing optimization across Google Ads, Meta and other paid media platforms.
• Manage paid search, paid social, display, video, retargeting and programmatic campaigns.
• Oversee targeting, bidding, keyword strategy, budget pacing, campaign structure and quality assurance.
• Continuously test audiences, messaging, creative, offers and landing-page experiences.
• Identify underperforming campaigns and implement timely corrective action.
• Generate qualified prospective-family inquiries, event registrations, application starts and submitted applications.
• Partner with the Lifecycle Marketing Manager to improve landing pages, forms, conversion paths and CRM handoffs.
• Analyze funnel performance from ad impression through application and enrollment.
• Identify conversion barriers and recommend improvements based on campaign and user-behavior data.
• Establish performance targets and reporting standards across campaigns and markets.
• Monitor metrics including cost per lead, cost per application, conversion rate and acquisition efficiency.
• Maintain consistent campaign tracking through UTMs, pixels, conversion events and platform integrations.
• Partner with Marketing Operations to connect advertising performance with HubSpot, SchoolMint and enrollment data.
• Develop dashboards and provide clear, actionable performance insights to marketing, enrollment and executive leadership.
• Manage annual and campaign-level media budgets across multiple brands, schools and geographic markets.
• Forecast lead and application volume using historical performance and enrollment targets.
• Monitor spending and reallocate investment based on performance, capacity and enrollment need.
• Evaluate media platforms, technology and external partners based on measurable value.
• Manage agency and vendor relationships when specialized support is required.
• Manage and develop a Performance Marketing Coordinator.
• Partner with Creative and Content teams to develop campaign assets informed by audience and performance insights.
• Collaborate with Enrollment and school leaders to understand local priorities, capacity and market conditions.
• Establish campaign workflows, documentation, naming conventions and quality-control standards.
• Communicate complex performance data clearly and convert insights into practical recommendations.

Benefits

• Employer paid medical and dental insurance
• Vision insurance
• PTO
• Ability to add dependents
• 401k with partial match that grows over time
• Employee Assistance Program
• Childcare Savings Opportunity (KinderCare tuition discount)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level