Marketing Manager Jobs

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About The Position

We’re hiring a Growth Marketing Manager to own experimentation and optimization across the customer lifecycle, in close partnership with our Growth Product Manager and Demand Generation Director. As a key leader in our marketing team, you will be focused on helping accelerate our PLG motion by improving activation, conversion, retention, and expansion.

Requirements

  • 4–8 years in growth marketing, lifecycle marketing, or product management
  • Experience working alongside Product Managers and data teams
  • Strong experimentation and analytical skills
  • Proven ability to move conversion, retention, or expansion metrics
  • Comfort operating in ambiguity at a scaling startup

Nice To Haves

  • Experience in PLG or hybrid GTM models
  • Familiarity with Amplitude, Mixpanel, GA, or similar tools
  • Experience working with Sales-assisted growth motions
  • Prior experience at a Series A–C company

Responsibilities

  • Own lifecycle growth experiments
  • Design and run experiments across onboarding, activation, retention, and expansion
  • Identify friction points in the user journey and propose tests to address them
  • Partner with Growth PM to align experiments with product roadmap
  • Drive free → paid conversion
  • Optimize trial, freemium, or PQL flows in collaboration with Product and Sales
  • Build and iterate on lifecycle programs (email, in-app coordination, sales assist)
  • Improve conversion through messaging, timing, and segmentation — not net-new acquisition
  • Scale retention and expansion
  • Own programs that reduce churn and increase expansion revenue
  • Test upsell, cross-sell, and reactivation motions
  • Translate product usage signals into targeted growth campaigns
  • Be the growth analytics partner
  • Define success metrics for lifecycle initiatives
  • Analyze experiment results and share learnings with stakeholders
  • Help leadership understand which growth levers actually work
  • Collaborate deeply (and clearly)
  • Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle
  • Partner with Sales on PQLs, conversion plays, and feedback loops
  • Work with RevOps and Data on attribution and measurement

Benefits

  • Competitive salary
  • Equity
  • Medical, dental, vision benefits
  • 401k available

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

11-50 employees

Career Resources

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