Senior Manager/Director of Marketing & Business Development

Ellenoff Grossman and Schole LLP•New York, NY

2d•$175,000 - $205,000•Hybrid

About The Position

The Senior Manager/Director of Marketing and Business Development leads the firm's marketing and client development function, working directly with the Management Committee, practice group leaders and attorneys to grow the firm's client base. This is a hands-on leadership role for a polished, technically savvy professional who is equally comfortable setting strategy with firm leadership and personally building the function at the firm.

Requirements

Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field.
Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment.
Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.
Demonstrated experience working directly with and influencing senior decision makers.
Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.
Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.
Experience with Salesforce CRM or other comparable marketing platforms.
Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.
Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.

Nice To Haves

Legal Marketing Association certification is a plus.
Mid-sized law firm experience is strongly preferred.
Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.

Responsibilities

Design, write and produce high-quality marketing collateral (pitch decks, capability statements, practice group overviews, proposals, RFP/RFI responses, case studies, attorney biographies), maintaining a centralized library of pitch content, experience lists and matter descriptions for quick, accurate assembly.
Build visually sophisticated, client-ready presentations under tight deadlines with minimal supervision via PowerPoint.
Establish brand standards across all firm messaging, materials, including templates, logo usage, etc.
Manage firm website, attorney biographies, digital presence and social media, coordinating with outside vendors and internal stakeholders.
Develop and execute firm-wide and practice-specific business development plans with firm leadership, informed by market, client, prospect and competitive intelligence research.
Prepare attorneys for pitch and client meetings (research, materials, talking points, anticipated questions, follow-up strategy). Attend pitches, client meetings, conferences and industry events, representing the firm professionally.
Drive cross-selling initiatives and support attorney business development plans with accountability and follow-through, coaching partners and associates on positioning and follow-up discipline.
Manage the firm's conferences, sponsorships, speaking engagements and client events, including selection, budgeting, logistics and ROI analysis.
Track pitch activity, wins, losses and pipeline, reporting results and lessons learned to firm leadership.
Manage legal directory and awards submissions (Chambers, Legal 500 and comparable rankings).
Manage and optimize the firm's CRM and marketing technology, including data integrity, mailing lists, campaign tracking and analytics, ensuring all activity complies with applicable attorney advertising and professional responsibility rules.
Other Ad hoc projects and assignments as needed.