Senior Product Marketing Manager

Teamworks

7d • $150,000 - $170,000

About The Position

Teamworks is seeking a Senior Product Marketing Manager to own the go-to-market (GTM) motion end-to-end for their Personnel and Coaching product categories. These products are crucial for elite teams to evaluate talent, make roster decisions, and prepare for game day. The role involves partnering closely with GTM teams and Executive leadership to drive growth and adoption, covering everything from customer and competitive insights to positioning, messaging, launch, and enablement.

Requirements

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy.
• Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms.
• Experience supporting global markets and multiple customer personas.
• Demonstrated ability to lead strategy and execute tactically in a fast-paced environment.
• Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success.
• Responsible use of AI tools, with a focus on security, privacy, validation of outputs, and treating AI as an input rather than a substitute for judgment.

Nice To Haves

• Experience in the sports, athletics, or performance technology industry.
• Familiarity with tools like Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion.
• Hands-on experience with Figma or Photoshop.

Responsibilities

• Own market, competitive, and customer insights for Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations.
• Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes.
• Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation.
• Build and maintain enablement assets, playbooks, battlecards, and training for Sales and Customer Success teams.
• Use Customer.io to communicate with customers and drive adoption and retention.
• Define and track KPIs for adoption, launch performance, and campaign effectiveness, providing recommendations to Product and GTM stakeholders.
• Build and maintain AI-driven workflows that support individual and team processes.

Benefits

• Opportunity to own go-to-market for products used by elite sports organizations.
• Work at the center of Product, Sales, Customer Success, Product Success, and Executive leadership.
• Role in a category that is actively scaling with room to shape strategy.
• Commitment to building a diverse and inclusive workforce.
• Affirmative action to not discriminate based on legally protected characteristics.
• Commitment to providing reasonable accommodations for candidates with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed