Manager, Growth Marketing - Retail Media & SEO

Supergoop! • New York, NY

6h • Hybrid

About The Position

This role is for a performance marketer who specializes in the intersection of retail media and organic search. The ideal candidate will have strong opinions on retail media network investments, experience optimizing programs like Roundel, and an understanding of how SEO and paid retail tactics can drive both site traffic and retailer sell-through. The position requires strong organizational and analytical skills, with the ability to work effectively with retailer media dashboards and conduct technical SEO audits. The role views DTC and retail.com as a unified ecosystem. Reporting to the Executive Director, Integrated Media & Measurement, this position is part of a dynamic team focused on building a leading media program aligned with Supergoop!'s brand values. The Manager will be responsible for retail media investment decisions, leading SEO strategy, collaborating with DTC and Sales teams, and staying informed about the retail media and search landscape.

Requirements

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in retail media, SEO, and/or growth marketing — on the brand, retailer, or agency side.
• Experience working for a DTC and/or retailer-distributed beauty or CPG brand strongly preferred.
• Hands-on experience managing retail media network programs; direct experience with Roundel strongly preferred.
• Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks is a plus.
• Strong SEO foundation across technical SEO, content SEO, and on-page optimization.
• Proven track record of driving measurable growth — organic traffic, retailer sell-through, ROAS — for a small to mid-sized brand.
• Proficiency in retailer reporting dashboards (Roundel, Amazon Ads Console, etc.).
• Experience managing meaningful media budgets and making channel-level investment recommendations.
• Well versed in media KPIs across both upper and lower funnel; deep understanding of how retail media and organic search performance tie back to overall business results.
• Strong cross-functional collaboration skills, especially with DTC/site, Sales, Creative, and Brand partners.
• Curious, detail-oriented, and a self-starter who can operate independently while staying tightly aligned with leadership.

Responsibilities

• Own Supergoop!’s SEO strategy end-to-end — technical SEO, on-page optimization, content strategy, and organic keyword performance — to drive qualified traffic and revenue to our DTC site.
• Own day-to-day engagement with our retail media partners planning, campaign execution, optimization, reporting, and quarterly business reviews. Act as the primary point of contact between Supergoop!, our retail partners, and our media agency.
• Build and execute the retail media investment strategy — recommending which retail media networks to invest in (Roundel, Amazon Ads, Sephora Media Network, Ulta, etc.), at what level, and against which priorities to maximize sell-through and ROAS.
• Partner closely with the DTC, Content, and Education teams to ensure that we’re optimized for organic discovery, inclusive of SEO and AEO. Coordinate on landing pages, content, PDP optimization, and cross-channel measurement.
• Liaise with retail media network partners and agency contacts to manage day-to-day performance, troubleshoot in-flight, and surface new opportunities.
• Analyze performance data across retail media and SEO — ROAS, sell-through, share of voice, organic traffic, keyword rankings — and synthesize insights into clear reporting for senior leadership.
• Brief in retail media creative assets and work closely with Creative, Brand, and Project Management to ensure on-brand, on-time delivery and apply best practices for retail-specific performance creative.
• Partner with Sales and Retail Marketing to align retail media investment with key account priorities, promotional moments, and CoOp opportunities.
• Manage retail media invoices, monthly budget accruals, and SEO tooling spend in coordination with Finance.
• Stay current on beta offerings, emerging retail media networks, and SEO algorithm changes — identify new testing opportunities and bring forward recommendations.
• Perform competitive analysis across both retail media presence and organic search to identify gaps and opportunities.

Benefits

• Comprehensive medical, dental, and vision insurance
• Prescription coverage
• Free preventive care
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting
• Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more)
• Caregiving support resources
• Access to mental health programs
• Financial counseling
• Wellness perks through the Bennie Marketplace
• Company-paid life insurance
• Accidental death & dismemberment (AD&D) coverage
• Short- and long-term disability coverage
• Commuter benefits
• Exclusive employee discounts through PerkSpot
• Optional benefits such as pet insurance
• Four weeks of accrued Paid Time Off
• Generous Company Holiday Schedule
• 7 sick days
• Flexible Summer Friday’s
• Soft Office Close from Christmas - New Years
• 401(k) retirement savings plan with company match
• Portfolio Rewards and Discounts
• Product Discount
• Troop Supergoop! Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level