Senior Content & SEO Marketing Manager

Focus Financial Partners • St. Louis, MO

78d • $85,000 - $107,000 • Hybrid

About The Position

The Senior Content & SEO Marketing Manager owns and directs Focus Partners' organic search strategy. The role partners with the established content marketing team to align content programs with search demand and generate qualified leads and high-intent traffic through the firm's owned digital properties. It executes on-page and technical SEO and helps increase visibility in AI-driven search and answer engines (AEO). Working with subject matter experts, advisors, and the content team, the manager turns expertise into content that ranks, converts, and builds trust. The role calls for strong SEO fundamentals, editorial judgment, and an understanding of how content supports prospects through a high-consideration buying journey.

The position is hybrid and may be based in St. Louis, Missouri, or Chicago, Illinois. It is an exempt position. The annualized base salary range is $85,000–$107,000; actual pay may vary based on factors including experience, subject matter expertise, work location, and skill set. Base pay is one component of total compensation. Other rewards may include an annual cash bonus and a comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k). The job title may change based on the selected candidate's experience and education.

Requirements

• Bachelor's degree or relevant work experience.
• At least 5 years of experience in SEO or organic search roles, in addition to digital marketing experience.
• Demonstrated success growing organic traffic and organic-sourced leads.
• Strong command of technical SEO fundamentals and on-page optimization.
• Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4.
• Experience with a CMS and marketing automation platform.
• Excellent writing and editing skills.
• Experience building and presenting an SEO strategy to senior leadership.

Nice To Haves

• HubSpot experience.
• Familiarity with the wealth management and financial services landscape.
• Experience working within a regulated or compliance-reviewed content process.

Responsibilities

• Execute technical SEO, including internal linking, page speed, schema markup, and indexation health.
• Develop and execute the firm's local SEO strategy across its multi-location footprint to improve office visibility for high-intent, locally relevant searches.
• Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication.
• Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery.
• Champion E-E-A-T signals across content and digital properties, including author and advisor credentials, cited sources, professional schema, and compliance-friendly trust markers.
• Monitor competitor and adjacent-firm search strategies and identify gaps and opportunities to capture share of voice in priority service and geographic markets.
• Select and direct external agencies and freelancers, recommend scope and budgets, and determine whether engagements should continue based on performance.
• Interpret organic performance data, including rankings, traffic, engagement, lead volume, and lead quality, and advise senior management on investment priorities.
• Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads.
• Partner with compliance and marketing communications to ensure content meets regulatory and brand standards.
• Evaluate emerging content formats, channels, and search behaviors, and diagnose and resolve issues affecting search visibility and lead performance.

Benefits

• Annual cash bonus may be available.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior