Senior Manager, Field and Integrated Marketing Programs

The Connor Group•Los Angeles, CA

6d•$125,000 - $150,000•Hybrid

About The Position

The Senior Manager, Field and Integrated Marketing Programs will be responsible for producing major flagship events in the IPO and Private Equity space. Building from these events, they will create top-of-funnel digital campaigns that nurture and inform clients, prospects, and ecosystem partners throughout their lifecycle. Additionally, they will oversee a team of Field Event Coordinators who serve as the coordination and execution arm of the non-flagship event engine. This role involves working closely with the Business Development team and Partners, as well as brand, content, and operations marketers.

Requirements

7+ years of B2B event marketing experience, including planning and management of signature, content-driven events
Strong project management skills, with the ability to create and execute an event plan from ideation to completion
Experience working with a CRM system or Marketing Automation Platform
Sharp attention to detail

Nice To Haves

Experience working in a professional services firm
Bachelor’s degree or equivalent experience

Responsibilities

Own annual planning for assigned Integrated Programs and regional field events.
Manage, train, and develop assigned Event Coordinators.
Help define how campaign and event ROI is measured in Salesforce, including net new leads and relationships generated.
Bring events to life that attract attendees meeting the Ideal Customer Profile (ICP), deliver insights, and create connections. Own the process from plan to execution through post-event strategy.
Develop relationships and lead co-marketing and event planning with ecosystem partner sponsors of flagship events.
Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with Subject Matter Experts (SMEs) to generate new insights.
Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.